Responsibilities

• This position works closely with the Executive Director of University Marketing and Communications and the Academic Marketing Manager to develop and implement strategic enrollment marketing aimed at generating a pipeline of prospective undergraduates to support recruitment, enrollment and retention at the Universities.
• This role serves as the University’s central marketing liaison working with the University’s enrollment management staff and other key University stakeholders to build brand recognition, communicate value and build the reputation of the University among prospective students and key influencers to support enrollment growth for the institution across all campuses.
• Join a team that's shaping the future of The University of Toledo through innovative, data-informed marketing. As our Marketing Manager for Enrollment, you'll collaborate with enrollment leaders to make a measurable impact on student recruitment through the development of integrated marketing campaigns and compelling communications that inspire prospective students—from high school seniors to adult learners, transfer students and international applicants—to see themselves at our university.
• If you’re an experienced marketing or higher education professional who thrives on solving complex challenges, leveraging insights to drive results and creating meaningful experiences that change lives, we’d love to hear from you.

Requirements

• Baccalaureate degree from an accredited college or University in a relevant field (business, marketing, administration, communications, higher education or related) required
• Minimum of three years of demonstrated experience in developing marketing communication strategies in academic or professional enrollment.
• Project management experience.
• Excellent written and verbal communication required.
• Effective decision-making and problem-solving skills required.
• Must be detail oriented with the ability to keep organized and accurate records.