Responsibilities

• Develop and execute marketing strategies aligned with company growth objectives
• Identify attractive target markets, applications, and customer segments
• Conduct market and competitive analysis in coordination with Sales and Product Management to support sales positioning and strategy
• Develop and execute initiatives to position AMI for expansion into new markets and applications
• Develop, manage, and update marketing content, including datasheets, case studies, operator manuals, website and social media content, presentations and videos, marketing emails
• Ensure all materials clearly communicate technical value propositions to customers
• Develop and distribute periodic communications for channel partners and other stakeholders
• Maintain accuracy, consistency, and branding across all marketing collateral
• Manage website content and updates, including SEO and performance optimization, in coordination with website management agency
• Execute digital marketing campaigns (email, social media, and other channels)

Requirements

• Bachelor’s degree in marketing, business, engineering, or related field
• 5–8+ years of relevant experience in marketing
• Experience marketing engineered industrial products in B2B markets
• Experience developing and executing marketing strategies
• Experience creating and managing marketing content
• Strong technical writing and content development skills
• Experience with digital marketing tools, CRM systems, and Adobe Creative Cloud product suite
• Highly organized, proactive and detail-oriented, hands-on mindset, ability to run a project from start to finish

Preferred

• Experience in industrial markets such as oil & gas, energy, or chemicals
• Proficiency using AI tools to enhance and execute marketing initiatives