Marketing Manager

Responsibilities

• Develop and maintain executive-ready reporting that provides both a high-level view of brand performance, insights, and recommended actions.
• Track, analyze, and report on marketing performance against established goals, KPIs, and success metrics.
• Lead and manage multiple concurrent campaigns and projects, ensuring consistent progress, on-time delivery, and clear communication of results to stakeholders.
• Identify performance trends and insights across campaigns and apply learnings to continuously optimize brand strategy and future campaigns.
• Assists in overall development of the annual Marketing Communications Strategy and associated budgets and management of ongoing expenses.Strategic development and execution of key marketing and PR communication programs.
• Strategic development and ongoing management of brand and product placement strategy.
• Management of program implementation and execution.
• Liaison with external agencies and vendors on respective marketing communication programs.
• Assist in ensuring the integrity of the Empire brand and its associated products and test programs are met.
• Assist in reviewing marketplace competition along with trends in the marketing category.
• Serve as a point of contact for media/press inquiries.
• Ensure administrative support structures and program tracking are developed for each program.
• Assist in bringing the brand to life and act as an overall ambassador of the Empire Today brand.

Requirements

• Bachelor’s degree in marketing and/or communications.
• 5-7 years’ marketing experience or related experience and/or training or equivalent combination of training and experience.
• Computer skills (MS Word, Excel, Outlook).
• Strong attention to detail which includes the ability to clearly communicate via written and verbal mediums.
• Strong project management skills

Benefits

• Health Insurance
• Wellness Program
• Paid Time Off & Holiday Pay
• Perks
• Learning & Development
• Professional development & career advancement opportunities