Marketing Manager, Electric Utility Division

Responsibilities

• Develop recommendations for the division’s Marketing strategy based on approved business priorities, customer needs, market conditions, product plans, and commercial objectives.
• Provide Marketing perspective during divisional planning, business reviews, product discussions, and commercial initiatives.
• Develop a working understanding of the division’s markets, customers, end users, applications, products, channels, competitors, regulations, and buying processes.
• Identify Marketing opportunities, customer needs, competitive issues, and potential program requirements.
• Translate approved divisional priorities into Marketing initiatives, briefs, schedules, and resource requests.
• Recommend adjustments when business priorities, market conditions, customer needs, or available resources change.
• Develop brand-strategy and positioning recommendations in partnership with the Division Leader and Senior Director of Marketing.
• Provide customer, market, product, channel, and competitive information to support brand decisions.
• Translate approved brand direction into requirements for campaigns, content, sales tools, digital experiences, events, and channel programs.
• Work with Product & Content Management to develop messaging and materials consistent with approved brand standards.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Digital Marketing, or a related field required.
• 5 or more years of progressive Marketing, product Marketing, channel Marketing, commercial strategy, or related experience.
• Experience leading significant projects, programs, or cross-functional initiatives.
• Experience in a business-to-business, manufacturing, distribution, industrial, safety products, utility, military and government, or similarly complex environment strongly preferred.
• Experience developing Marketing recommendations and translating approved strategies into plans and programs.
• Experience working with Sales, Product Management, business-unit leaders, and centralized Marketing teams.
• Experience supporting product launches, channel programs, customer initiatives, campaigns, events, content, or digital programs.
• Experience preparing budgets, business cases, or performance reporting.
• Experience working within a matrixed, shared-services, multi-division, or multi-brand organization preferred.
• Experience with Marketing technology, analytics, automation, or modern artificial-intelligence applications.

Preferred

• Relevant professional certifications are beneficial.

Benefits

• Medical HSA Plan
• Dental
• Voluntary Vision
• Voluntary Long-Term Disability
• Employer-Paid Life and AD&D Insurance
• Voluntary Accident Insurance
• Voluntary Critical Illness Insurance
• Voluntary Identity Theft Protection Insurance
• Voluntary Legal Insurance
• 401K Plan with Company Match