Marketing Manager, Electric Utility Division

Responsibilities

• Divisional Marketing Recommendations • Develop recommendations for the division’s Marketing strategy based on approved business priorities, customer needs, market conditions, product plans, and commercial objectives. • Provide Marketing perspective during divisional planning, business reviews, product discussions, and commercial initiatives. • Develop a working understanding of the division’s markets, customers, end users, applications, products, channels, competitors, regulations, and buying processes. • Identify Marketing opportunities, customer needs, competitive issues, and potential program requirements. • Translate approved divisional priorities into Marketing initiatives, briefs, schedules, and resource requests. • Recommend adjustments when business priorities, market conditions, customer needs, or available resources change.
• Brand Strategy, Positioning, and Activation • Develop brand-strategy and positioning recommendations in partnership with the Division Leader and Senior Director of Marketing. • Provide customer, market, product, channel, and competitive information to support brand decisions. • Translate approved brand direction into requirements for campaigns, content, sales tools, digital experiences, events, and channel programs. • Work with Product & Content Management to develop messaging and materials consistent with approved brand standards. • Monitor customer feedback, competitive positioning, and market response and recommend updates when appropriate. • Support acquisition integration, brand transitions, and other portfolio initiatives affecting the division.
• Annual Marketing Planning • Prepare the recommended annual Marketing plan for the assigned division. • Consult with the Division Leader, Sales, Product Management, Functional Marketing Leaders, and other stakeholders regarding priorities and requirements. • Maintain the approved divisional Marketing calendar and coordinate required inputs and decisions. • Monitor progress against the plan and recommend changes when needed.
• Functional Marketing Coordination • Leverage the centralized Functional Marketing teams to support approved divisional priorities. • Develop clear briefs that define the business need, target audience, objectives, requested deliverables, timing, stakeholders, and measures of success. • Provide the divisional context, subject-matter access, feedback, and approvals needed by the Functional Marketing teams. • Maintain visibility into project timing, dependencies, open decisions, and risks. • Support reuse of enterprise capabilities, standards, platforms, and processes while clearly communicating legitimate divisional requirements.
• Product & Content Management Partnership • Recommend divisional priorities for product positioning, value propositions, messaging, product information, technical content, sales materials, catalogs, photography, video, and digital assets. • Support product launches, product-line initiatives, commercialization programs, and lifecycle-management activities. • Identify content gaps based on customer questions, sales feedback, channel needs, digital performance, or product priorities. • Review divisional content for business relevance, accuracy, and alignment with approved positioning.
• Sales & Channel Enablement Partnership • Work with Sales leadership and the Sales & Channel Enablement team to identify divisional enablement needs. • Recommend tools, content, programs, training, presentations, playbooks, and channel resources that support approved sales priorities. • Develop requirements for distributor programs, co-op Marketing, promotions, customer communications, merchandising, and training. • Help coordinate divisional stakeholders required for program development, review, and adoption. • Gather feedback from sales teams and channel partners and recommend improvements.
• Demand Generation Partnership • Work with the Demand Generation team to recommend audiences, campaigns, messages, offers, channels, and timing based on divisional priorities. • Provide relevant customer, product, market, account, and competitive information for campaign development. • Coordinate with Sales and Sales Operations regarding lead follow-up, account engagement, and reporting expectations. • Review campaign performance with the Demand Generation team and recommend adjustments. • Ensure divisional stakeholders understand campaign timing, responsibilities, and follow-up requirements.
• Ecommerce & Digital Experience Partnership • Recommend divisional priorities for websites, ecommerce, product discovery, distributor tools, portals, digital content, and customer self-service. • Provide business requirements and divisional context to the Ecommerce & Digital Experience team. • Identify opportunities to improve navigation, search, product findability, content access, lead generation, and digital customer journeys. • Provide input into the enterprise digital roadmap through the Senior Director of Marketing and Functional Marketing Leader.
• Market and Customer Insights • Gather information from customers, distributors, end users, Sales, Product Management, industry sources, digital behavior, campaign results, and competitive activity. • Identify customer needs, market trends, competitive developments, regulatory considerations, and changes in buying behavior. • Help define priority audiences, segments, applications, and use cases.
• Product Launches and Commercialization • Recommend the Marketing approach for divisional product launches and major commercialization initiatives. • Coordinate with Product Management, Sales, Operations, Customer Experience, and Functional Marketing teams to prepare launch plans. • Define proposed audiences, positioning, messaging, content, sales tools, campaigns, training, digital requirements, timing, and measures. • Submit significant launch plans to the Senior Director of Marketing for review and approval. • Coordinate the execution of approved Marketing activities and maintain visibility into readiness, dependencies, and open decisions. • Monitor launch activity and recommend corrective actions when needed. • Support post-launch reviews and document lessons for future initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Digital Marketing, or a related field required.
• Experience: 5 or more years of progressive Marketing, product Marketing, channel Marketing, commercial strategy, or related experience.
• Experience leading significant projects, programs, or cross-functional initiatives.
• Experience in a business-to-business, manufacturing, distribution, industrial, safety products, utility, military and government, or similarly complex environment strongly preferred.
• Experience developing Marketing recommendations and translating approved strategies into plans and programs.
• Experience working with Sales, Product Management, business-unit leaders, and centralized Marketing teams.
• Experience supporting product launches, channel programs, customer initiatives, campaigns, events, content, or digital programs.
• Experience preparing budgets, business cases, or performance reporting.
• Experience working within a matrixed, shared-services, multi-division, or multi-brand organization preferred.
• Experience with Marketing technology, analytics, automation, or modern artificial-intelligence applications.

Preferred

• Relevant professional certifications are beneficial.

Benefits

• Medical
• HSA Plan
• Dental
• Voluntary Vision
• Voluntary Long-Term Disability
• Employer-Paid Life and AD&D Insurance
• Voluntary Accident Insurance
• Voluntary Critical Illness Insurance
• Voluntary Identity Theft Protection Insurance
• Voluntary Legal Insurance