Responsibilities

• Demand Generation & Pipeline Acceleration: Work closely with the Director of Growth Marketing to develop and execute multi-channel field marketing programs, including events, digital campaigns, and email that drive lead generation and progression of pipeline.
• Events: Plan and execute field marketing events (owned and sponsored), including webinars, industry conferences, and any additional activations in partnership with the Marketing Events Contractor. Measure event effectiveness and optimize future events based on quantitative data and qualitative inputs.
• Budget and Invoice Management: Maintain and ensure accuracy in US Marketing budget by managing invoice and PO process, updating actuals, and working closely with wider team to keep dollar amounts up to date and correct.
• Performance Analysis and Optimization: Track and analyze field activity performance to measure ROI and identify trends. Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements.
• Collaboration and Communication: Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.

Requirements

• A minimum of 4 years of experience in field or growth marketing roles with a focus on B2B technology or software.
• Prior experience with Salesforce and Hubspot Marketing.

Preferred

• Previous experience with transportation or commuter benefits.
• Bachelor’s degree in Business, Marketing, or other related field of study. Equivalent combination of education and experience will be considered.