Responsibilities

• Develop deep understanding of interventionalist and referral HCP decision drivers, barriers and unmet needs throughout the buying journey.
• Lead customer segmentation and persona development to inform targeted commercialization strategies.
• Continuously map and refine the end-to-end customer journey, identifying high-impact digital and field-based initiatives.
• Own and evolve product and therapy positioning and value messaging aligned to clinical evidence, competitive dynamics, and evolving market access considerations.
• Translate strategy into clear downstream commercialization plans with defined KPIs and timelines.
• Maintain competitive landscape intelligence and adjust messaging proactively.
• Develop and execute integrated omnichannel marketing strategies including digital campaigns, webinar programs, conference journey activation, account-based engagement, and sales-triggered digital support.
• Partner with Marketing Communications to activate campaign execution across email, CRM, website, social, digital advertising, and conference touchpoints.
• Establish a lead generation process including lead identification and nurturing using digital marketing platform and integrate with commercial execution
• Ensure message consistency and version control across all customer-facing channels.

Requirements

• Bachelor’s degree.
• 5+ years of marketing experience in life sciences
• Demonstrated experience in omnichannel or digital marketing execution within healthcare.
• Proven track record supporting early-stage technology commercialization and revenue growth.
• Strong analytical capabilities including KPI tracking and performance optimization.
• Experience collaborating cross-functionally in regulated environments.
• Excellent written and verbal communication skills.
• Ability to travel up to 25%.

Preferred

• MBA
• Experience in interventional cardiology or cardiovascular medical devices.
• Experience working with CRM systems, marketing automation platforms, and digital performance analytics.