Marketing Manager, Downstream Integration

Responsibilities

• Lead the team responsible for the product or portfolio strategy, aligning closely with sales leadership to ensure commercial readiness and sales enablement.
• Guide others to deconstruct and extract the strategy from a well-written marketing plan, integrating insights to support sales effectiveness and technical selling.
• Coach others on the market positioning and strengths/weaknesses of key competitors, providing tools and messaging to support a competitive sales approach.
• Share marketing intelligence and information with team, including customer insights and feedback from the sales field to inform strategy and product positioning.
• Establish pricing strategy, including contract pricing, in collaboration with sales teams to support deal structures and growth targets.
• Coach others on how to utilize the product or portfolio structure to maximize brand equity and support the sales cycle across multiple customer segments.
• Demonstrate financial acumen to drive ROI across marketing and sales efforts, ensuring alignment with revenue goals.
• Develop an effective KPI strategy for the business, integrating key sales performance metrics and funnel insights to monitor product launch success and adoption.
• Supervise others in their use of data collection, analysis, and reporting tools to track both marketing impact and sales performance.
• Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.

Requirements

• Bachelor’s degree.
• Minimum of 8 years of professional work experience .
• Experience in medical device or MedTech sales, product marketing, downstream marketing, commercialization, or a related commercial function .
• Experience supporting commercialization plans, product launches, downstream marketing initiatives, or go-to-market activities for products or solutions.
• Experience partnering with sales teams and customer-facing commercial stakeholders to support business and customer needs.
• Experience engaging directly with customers to understand needs, communicate product value, and support commercial objectives.
• Experience developing or delivering product positioning, messaging, presentations, or customer-facing communications .
• Experience working cross-functionally to support the commercialization and/or marketing of products or solutions.

Preferred

• MedTech sales experience , including direct experience selling capital equipment, medical devices, technology, or other complex healthcare solutions.
• 5+ years of MedTech marketing experience , particularly downstream or product marketing.
• Experience marketing or selling complex technical products or capital equipment .
• Experience developing and executing commercialization plans and product launch strategies .
• Experience translating complex technical products and solutions into clear, compelling customer value propositions and stories .
• Experience presenting to and engaging customers and stakeholders in small and large group settings .
• Experience working with hospital customers and/or healthcare decision-makers.
• Experience supporting a sales organization through sales enablement, product messaging, customer meetings, or field support .
• Demonstrated experience using customer insights to inform product positioning, messaging, or commercialization activities .