Own pipeline contribution and revenue growth through multi channel demand generation, events, and sales enablement with data driven ROI.

• Own marketing’s contribution to pipeline generation, revenue growth, and overall commercial performance.
• Execute multi channel demand generation campaigns including digital, PR, social media, and paid advertising.
• Lead strategy and execution for conferences, webinars, and physician education initiatives.
• Drive measurable ROI from events including leads generated, demos conducted, and evaluations initiated.
• Partner closely with Sales to accelerate evaluation starts, deal progression, and conversion rates.
• Develop sales enablement tools including ROI models, reimbursement guides, and competitive positioning frameworks.
• Define and refine market positioning, messaging, and value proposition across all customer touchpoints.
• Oversee website strategy, SEO, and digital presence to support lead generation and brand visibility.
• Lead development of marketing collateral, case studies, and clinical content to support sales and customer engagement.
• Build and manage relationships with Key Opinion Leaders (KOLs), advisors, and clinical partners.

• Drive thought leadership through webinars, publications, and conference presentations.
• Develop and support clinical and reimbursement focused marketing initiatives to address provider adoption barriers.
• Drive customer engagement, retention, and account expansion through targeted marketing programs.
• Own marketing KPIs, dashboards, and reporting, including funnel performance and ROI analysis.
• Ensure strong CRM integration and data driven decision making across all marketing activities.

• Previous startup or early stage medical device or SaaS company experience is a plus.
• Experience launching new products or entering new markets.
• Strong background in digital marketing, analytics, and marketing automation tools.
• Familiarity with CRM systems and marketing attribution models.

• Join a fast growing, mission driven team focused on innovation in digital sleep diagnostics.
• Play a key role in driving market adoption and commercial growth of a next generation platform.
• Opportunity for growth, autonomy, and leadership within a high impact role.
• Make a meaningful impact in transforming how sleep disorders are diagnosed and managed globally.