Responsibilities

• Campaign implementation — Executes multi-touch campaigns as developed by the Director; manages timelines and creative deliverables
• Product development support — Partners with product teams on launches (positioning, packaging input, value props), creates category playbooks, and builds training for reps, distributor sellers, and end users
• Customer growth — Partners with Digital to target up-sell/cross-sell in existing accounts; builds nurture tracks and triggered programs across key verticals
• Creative collaboration — Briefs creative, provides feedback, and ensures all materials meet brand standards and the campaign strategy
• Digital integration — Coordinates landing pages, marketing automation journeys, analytics tagging, and web merchandising with the Digital Marketing team
• Sales support coordination — Delivers enablement kits: sell sheets, pitch decks, battlecards, demo scripts, samples, and campaign calendars; roll out to internal sales and rep groups
• Marketing calendar management — Owns the distribution marketing calendar; aligns programs to launches, promotions, seasonal demand, and key selling periods
• Events & trade shows — Supports planning and execution for distributor events and industry shows (e.g., ISSA); pre/during/post-show campaigns and lead follow-up