Responsibilities

• Set and own the overall marketing strategy, keeping it aligned with company and new business goals.
• Protect and strengthen the Diray Media brand across presentations, sales materials, social media, email, the website, and internal communications.
• Help lead company rebranding initiatives and set clear visual and messaging standards for the organization.
• Work with leadership and internal subject-matter experts to turn their knowledge into clear, engaging content.
• Write and produce thought leadership articles, newsletters, case studies, award submissions, press releases, executive communications, and industry-focused social content.
• Lead organic social strategy, including content planning, copywriting, creative development, scheduling, and performance tracking.
• Run paid social campaigns on LinkedIn and Meta that build brand awareness, generate leads, and promote company news and thought leadership.
• Help develop Diray Media's future TikTok presence, including a potential TikTok Shop that showcases our company culture and the e-commerce brands we partner with.
• Plan and run creative tests on Meta, comparing visuals, copy, formats, and audiences, and use the results to guide future creative and spend.
• Keep the website current, accurate, and on brand by creating and updating pages and publishing company news and insights.

Requirements

• 5+ years of marketing experience, ideally at an agency or in media and advertising
• A proven ability to set strategy and carry it through execution
• Excellent writing skills, with experience producing executive thought leadership
• Strong creative instincts and hands-on experience with design and content tools such as Adobe Creative Suite and Canva
• Experience managing organic and paid social, websites (CMS), and marketing analytics
• Hands-on paid social experience, including building, launching, and testing creative in Meta Ads Manager
• Working knowledge of AI tools for marketing and how to use them to work faster and smarter
• An understanding of how outbound outreach works and how paid ads can support it, plus experience setting up tracking tools and connecting leads to a CRM
• Comfort working independently while actively seeking collaboration and feedback
• Ability to juggle competing requests and set clear priorities

Benefits

• 100% employer-paid medical, life, and long-term disability insurance for employees
• Voluntary dental and vision coverage
• 401(k) plan with pretax and post-tax contribution options
• 401(k) profit sharing plan
• Salary Range: $75,000–$85,000, based on experience and qualifications