Responsibilities

• Own social strategy across platforms: you understand the audience and know what will hook them.
• Plan and run paid social ads that convert.
• Identify what to make next and bring it to the CEO as a proposal, not a question.
• Build a repeatable content system that produces consistent output without constant direction.
• Adapt as the channel grows and formats change
• Own the full metrics picture: retention, click-through rate, watch time, cost per lead/follower, and ad performance.
• Define the KPIs that matter, set targets, and report on them regularly.
• Use data to decide what to make next, not just to report on what already happened.
• Own the editing pipeline from raw footage to published asset.
• Review and give direction on your editors' work: you need to know editing well enough to spot what's wrong and articulate the fix, whether or not you cut every video yourself.

Requirements

• Must-have:
• 2-5 years of marketing and social media experience.
• Strong eye for social media: you understand the audience and what will hook them.
• A genuine interest in being behind the camera and videography.
• A portfolio of YouTube and Instagram (TikTok is a plus!) channels you've worked on: you'll be asked for links, your specific role on each, and what you personally owned.
• Ownership of metrics: you know what to track, why it matters, and can build KPIs that translate to real results.
• Social media ads: you know trends and what will convert.
• You currently live within 30 minutes of our Coppell office, and are able to work on-site 5 days a week.

Preferred

• Content experience in finance, tax, investing, real estate, or money.
• Experience as a sole employee in the marketing department (team of one) or owner of own business.
• Personal background or education in finance or accounting.
• Experience with founder-led or personality-driven channels.
• Comfort translating complex or technical material into content people actually watch.
• Video editing and videography experience: camera operation, lighting, and audio.

Benefits

• Health insurance
• Health savings account
• Flexible paid time off
• Retirement savings program (401k)
• Working with a high-energy founder
• Gaining knowledge and education on tax law