Marketing Manager / Digital Marketing

New York, USA (On-site)

Salary Not AvailableMid LevelPart time

Posted 4 months ago

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Job Summary

Drive digital marketing strategy and execution across social, search, email, and content to grow brand and ROI.

  • Own planning and optimization of multichannel campaigns for brand awareness and customer engagement.
  • Must-have: Degree in Marketing or related field with strong digital channel knowledge.
  • Standout: Proficiency with analytics, CRM systems, and data-driven optimization.

Job Description

Responsibilities

  • The Marketing Manager, Digital Marketing is responsible for developing, executing, and optimizing digital marketing strategies that drive brand awareness, customer engagement, and business growth.
  • This role focuses on leveraging digital channels, including social media, search engines, email, content marketing, and online advertising, to reach target audiences effectively.
  • The Marketing Manager collaborates closely with cross-functional teams to align marketing initiatives with overall business objectives, ensuring cohesive messaging and a consistent brand experience across all platforms.
  • Key responsibilities include planning and managing campaigns, analyzing digital performance metrics, and implementing data-driven optimizations to maximize ROI.
  • This role also involves identifying emerging digital trends, tools, and technologies to enhance marketing effectiveness and stay ahead of the competitive landscape.
  • The Marketing Manager oversees content strategy, SEO/SEM, social media engagement, and performance reporting, ensuring measurable results and continuous improvement in all digital initiatives.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Digital Marketing, Communications, or a related field.
  • Strong knowledge of digital marketing channels, platforms, and best practices.
  • Proficiency in digital marketing tools, analytics platforms, and CRM systems.
  • Solid understanding of SEO, SEM, email marketing, social media strategy, and content marketing.
  • Strong analytical and problem-solving skills with the ability to interpret data and optimize campaigns.
  • Excellent communication and collaboration skills to work effectively across teams.
  • Ability to manage multiple campaigns simultaneously while meeting deadlines and KPIs.
  • Creative thinking and innovation to develop engaging marketing content and campaigns.
  • Knowledge of performance measurement and reporting to evaluate campaign success.
  • Commitment to continuous learning and staying current with digital marketing trends.

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