Marketing Manager, Digital Marketing at Rooms To Go | Atlanta, GA

Rooms To Go

Marketing Manager, Digital Marketing

Atlanta, GA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Translate product strategy into compelling digital campaigns, coordinating storytelling, briefs, and asset inputs across social, search, and influencer channels to drive merch goals and learnings from each launch.

Merchandising alignment: convert collections and promos into cohesive digital narratives.
Campaign execution: craft briefs and coordinate assets across Facebook, Instagram, TikTok, YouTube, SEO, influencers, and paid search.
Performance insights: support post-campaign reporting to inform future initiatives.

Job Description

Responsibilities

Partner closely with Merchandising teams to understand product strategies, key collections, and promotional priorities across assigned lines of business
Develop the marketing stories and narratives that bring product collections and promotional initiatives to life across digital marketing channels.
Develop clear and actionable project briefs for marketing campaigns, collections, and initiatives
Create and contribute to social content concepts and messaging
Package and organize creative inputs (messaging, product details, imagery, video footages, and requirements) for creative teams to produce final assets
Coordinate execution across digital channels including Facebook, Instagram, TikTok, YouTube, SEO, Influencer, Affiliate, paid search, and web
Ensure campaigns are launched on time and aligned with merchandising and business objectives
Support post-campaign reporting and insights to inform future initiatives

Requirements

5+ years of experience in digital marketing, marketing management, or a related role
Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field required
Proven experience working cross-functionally with merchandising, creative, and marketing teams
Strong understanding of digital marketing channels, including social, search, SEO, and influencer
Excellent project management skills with the ability to juggle multiple initiatives simultaneously
Strong written and verbal communication skills
Highly organized, detail-oriented, and deadline-driven
Ability to think strategically while also executing tactically

Preferred

Experience promoting product collections or retail initiatives
Experience using Adobe Creative Suite
Experienced in social media marketing
Data-driven mindset with an interest in performance reporting and optimization

Benefits

Medical, dental, and vision insurance
401(k) with company match
Associate discounts including furniture
Company paid life and disability insurance
P aid time off
Employee Assistance Program
Wellness Programs
And more!

Rooms To Go

3.5 Glassdoor

In 1991, Rooms To Go started by opening two stores in Orlando, Florida, bringing to customers a new way to buy furniture - a simplified shopping experience, where every detail of a room package is coordinated by world-class designers, and then bundled to increase savings. Today, we are over 8,500 employees strong, operating over 250 stores and 8 state-of-the-art distribution centers. We are the largest and fastest growing independent retail furniture company in America. We are continuing to grow and expand. We are the industry leader in time-to-deliver, financing, product availability, and have the latest fashions and great designs. Simply put, we sell quality at a great price.

Founded in 1991

Seffner, Florida, USA

4.9K employees (306 in marketing)

www.roomstogo.com

62% recommend to a friend

79% CEO approval