Marketing Manager, Digital Marketing

Brookhaven, GA (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel product marketing storytelling and end-to-end campaign coordination, turning merchandising plans into compelling digital narratives and timely launches that inform future initiatives.

  • Drive storytelling and briefs across Facebook, Instagram, TikTok, YouTube, SEO, influencer, affiliate, paid search, and web to align with merchandising priorities.
  • Package inputs (messaging, product details, imagery, video) for creative teams to produce on-brand assets and timely launches.
  • Coordinate campaign execution and post-campaign insights to optimize future promotions.

Job Description

Responsibilities

  • Partner closely with Merchandising teams to understand product strategies, key collections, and promotional priorities across assigned lines of business
  • Develop the marketing stories and narratives that bring product collections and promotional initiatives to life across digital marketing channels.
  • Develop clear and actionable project briefs for marketing campaigns, collections, and initiatives
  • Create and contribute to social content concepts and messaging
  • Package and organize creative inputs (messaging, product details, imagery, video footages, and requirements) for creative teams to produce final assets
  • Coordinate execution across digital channels including Facebook, Instagram, TikTok, YouTube, SEO, Influencer, Affiliate, paid search, and web
  • Ensure campaigns are launched on time and aligned with merchandising and business objectives
  • Support post-campaign reporting and insights to inform future initiatives

Requirements

  • 5+ years of experience in digital marketing, marketing management, or a related role
  • Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field required
  • Proven experience working cross-functionally with merchandising, creative, and marketing teams
  • Strong understanding of digital marketing channels, including social, search, SEO, and influencer
  • Excellent project management skills with the ability to juggle multiple initiatives simultaneously
  • Strong written and verbal communication skills
  • Highly organized, detail-oriented, and deadline-driven
  • Ability to think strategically while also executing tactically

Preferred

  • Experience promoting product collections or retail initiatives
  • Experience using Adobe Creative Suite
  • Experienced in social media marketing
  • Data-driven mindset with an interest in performance reporting and optimization

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Associate discounts including furniture
  • Company paid life and disability insurance
  • Paid time off
  • Employee Assistance Program
  • Wellness Programs
  • And more!
Rooms To Go logo

Rooms To Go

3.5 Glassdoor

In 1991, Rooms To Go started by opening two stores in Orlando, Florida, bringing to customers a new way to buy furniture - a simplified shopping experience, where every detail of a room package is coordinated by world-class designers, and then bundled to increase savings. Today, we are over 8,500 employees strong, operating over 250 stores and 8 state-of-the-art distribution centers. We are the largest and fastest growing independent retail furniture company in America. We are continuing to grow and expand. We are the industry leader in time-to-deliver, financing, product availability, and have the latest fashions and great designs. Simply put, we sell quality at a great price.

Founded in 1991
Seffner, Florida, USA
4.9K employees (306 in marketing)
62% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
42.5%
Direct
46.6%
Referral
6.4%
Social
1.6%
Paid
2.8%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
139 (3% of company)
Median Career Experience
8 years
Median Tenure
4.3 years

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