Marketing Manager — Digital Growth & Execution

Responsibilities

• Digital Marketing & Website Management: Manage and update websites across all three businesses, including landing pages, product content, and promotional campaigns.
• Implement SEO best practices to improve organic traffic and search visibility.
• Optimize website content and user experiences to increase conversions.
• Coordinate with developers or contractors when technical support is needed.
• Monitor website performance and identify opportunities for improvement.
• Email Marketing & Campaign Execution: Plan, create, schedule, and execute email marketing campaigns across multiple audiences.
• Develop prospect nurturing, customer engagement, promotional, and product launch campaigns.
• Manage email lists, audience segmentation, and marketing automation.
• Write compelling copy and create campaign graphics and assets.
• Track results and continuously improve campaign performance.

Requirements

• 5+ years of hands-on digital marketing experience, ideally in a small business, startup, or entrepreneurial environment.
• Demonstrated ability to independently plan, create, and execute marketing campaigns.
• Strong experience with email marketing, website management, content creation, and digital advertising.
• Excellent writing, editing, and communication skills.
• Experience creating graphics and marketing materials using Canva or similar tools.
• Working knowledge of SEO, Google Analytics, and digital marketing performance metrics.
• Comfortable managing multiple brands, audiences, and competing priorities.
• Proficient in using AI tools to improve marketing productivity and execution.
• Strong organizational skills, attention to detail, and ability to meet deadlines.
• Self-motivated, resourceful, and comfortable working with minimal supervision.

Preferred

• Experience with B2B SaaS, financial technology, or enterprise marketing.
• Experience with Shopify, Amazon Ads, and e-commerce conversion optimization.
• Familiarity with HubSpot, Mailchimp, Klaviyo, or similar marketing platforms.
• Experience managing Google, Meta, LinkedIn, or Amazon advertising campaigns.
• Experience coordinating industry conferences, trade shows, or webinars.
• Familiarity with marketing automation tools and workflows.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance