Responsibilities

• Bring new dental hardware, software, and materials products to the market
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with Formlabs’ products to build product positioning and messaging for dental industry personas and use cases
• Partner with leadership to shape and execute the dental marketing strategy
• Regularly track and assess competitors, and adjust Formlabs’ product marketing accordingly as the industry situation changes
• Own the content and strategy of the Formlabs Dental website
• Develop high-impact content including case studies, workflow videos, website copy, sales enablement materials, and customer stories
• Execute and optimize email, social media, and broader digital and traditional marketing campaigns
• Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers
• Collaborate with dental professionals, key opinion leaders (KOLs), and industry experts

Requirements

• 3+ years of experience in a product marketing, marketing manager, or product management role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
• Experience with digital and traditional marketing channels
• Successful in collaborating with sales and marketing teams to create product training material, including value propositions and differentiation
• A creative mindset with a passion for designing innovative customer campaigns
• Passionate about technology and interested in 3D printing
• Proven ability to work independently and cross-functionally to complete projects
• Strong bias for action and ability to execute quickly
• Proactive, solution-driven, and able to anticipate challenges

Preferred

• Experience working in the dental or medical industry.
• A technical, STEM, or life sciences background is a plus

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community