Media & Campaigns Lead
NewsCord
UK (Remote)
In-houseFull-timeEntry level
11 hrs ago
Marketing Manager
London, UK (On-site)
£50K/yr – £55K/yrManagerFull time
Posted 2 months ago
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Job Summary
Own and drive marketing leadership for a West End theatre group, shaping CRM-led audience development and revenue growth while leading a small team to execute integrated campaigns.
- Brand and CRM strategy: guardianship of the brand, database growth, and income generation through targeted digital and audience initiatives.
- Team and campaign execution: manage three Marketing Executives to deliver coordinated marketing programs across channels.
- Strategic marketing program: develop and implement the DMT strategy including social media, customer communications, and opportunities to boost guest experience and secondary spend.
Job Description
Responsibilities
- Maximise direct sales through Delfont Mackintosh Theatres and provide marketing support to all resident producers.
- Lead a team of three Marketing Executives.
- Be responsible for brand guardianship, growing the database and driving income generation through effective CRM, digital and audience development strategies.
- Develop and implement the DMT marketing strategy, including social media engagement and customer communications.
- Identify opportunities to enhance the experience and drive secondary spend
- Comparable previous experience in a marketing role in the arts and culture sector
- Excellent communication skills
- Line management skills
- Experience in creating and tracking digital marketing campaigns
Delfont Mackintosh Theatres Ltd.
Eight of the most prestigious theatres in London’s West End, owned and operated by Sir Cameron Mackintosh.The Prince Edward, Prince of Wales, Novello, Gielgud, Sondheim, Noël Coward, Victoria Palace and Wyndham's Theatre have all undergone major refurbishments in the last few years; combining beautiful restoration with twenty first century comfort.
Traffic Signals
Monthly Visitors
927.7K
Monthly Google Ads Budget
$6
Traffic Source Mix
Search
32.7%
Direct
37.3%
Referral
27.5%
Social
1.4%
Paid
0.7%
Headcount Trend
Current headcount: ~369
Marketing Team
Marketing Team Size
22 (6% of company)
