Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
3 hrs ago
Marketing Manager
Frisco, TX (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 1 month ago
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Job Summary
Own the brand marketing engine across social, digital, and local channels; own guest experience and on-site brand representation; manage budget, content calendar, and influencer outreach to drive new guests and nurture loyal ones.
- Growth Infrastructure: 2-4 years in marketing to build and refine the social/digital plan and measure impact.
- Content & Community: Create and publish content, engage followers, and maintain a consistent brand voice across platforms.
- Brand Experience: Align on-site activations and guest experiences with ops to boost awareness and loyalty.
Job Description
Responsibilities
- Responsible for developing, executing, and reporting on strategic marketing plans for designated brands including, but not limited to, social media marketing, digital marketing, and local marketing with intent to promote business to new customers and maintain relationship with loyal guests.
- The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.
- Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
- Manage property marketing budget.
- Report on overall marketing efforts routinely.
- Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
- Serve as point of contact for photo shoots.
- Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
- Ideate guest experiences alongside operations team.
- Attend local educational and networking events to increase knowledge, skills, and brand awareness.
- Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
- Develop and execute plan to grow online presence of each brandâs channel.
- Create high-quality content calendars that connect with followers to take action.
- Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
- Engage with online followers and guests bringing the brand personality to life through community management â responding to messages, comments, mentions, reviews, etc.
- Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
- Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
- Analyze social media KPIs and adjust game plan as needed.
- Stay up to date on trends in social media tools, applications, channels, design and strategy.
- Capture quality photography and video content for social media.
- 2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience.
- Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
- 1-2 years in paid advertising experience.
- 1-2 years in working with external partners.
- Understands social media KPIs and application to overall strategy.
- Demonstrates knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
- Has creative eye for capturing quality photography/videos and ability to make minor edits.
- Performs job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
- Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
- Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
- Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
- Can easily and naturally promote brand advocacy through relationships, online and off.
- Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
- Maintains personal social media profiles in a professional manner.
- Previous experience of managing business social media profiles.
- Previous experience in the hospitality industry.
- Previous experience in public relations.
- Knowledge of online marketing and good understanding of major marketing channels.
- Previous experience with social media software such as Facebook Business Manager.
- At Coury Hospitality, we specialize in curating Unmatched Moments in distinctive hotels, restaurants, and bars that truly stand out. Our commitment to intuitive service and exceptional attention to detail ensures that your vision comes to life in a way only we can achieve. Let\'s create unforgettable moments and bring people together in unique, memorable settings. As experts in the design, development, and operation of boutique hotels, restaurants, and event spaces, we offer comprehensive solutions and expert advice to elevate your guest experience. When it comes to creating the best possible ambiance for your guests, you\'ve got the right place.
- Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.
Coury Hospitality
At Coury Hospitality, we specialize in curating Unmatched Moments in distinctive hotels, restaurants, and bars that truly stand out. Our commitment to intuitive service and exceptional attention to detail ensures that your vision comes to life in a way only we can achieve. Let's create unforgettable moments and bring people together in unique, memorable settings. As experts in the design, development, and operation of boutique hotels, restaurants, and event spaces, we offer comprehensive solutions and expert advice to elevate your guest experience. When it comes to creating the best possible ambiance for your guests, you've come to the right place.
Traffic Signals
Monthly Visitors
9.9K
Traffic Source Mix
Search
29%
Direct
45.4%
Referral
7.4%
Social
16.5%
Paid
1.5%
Headcount Trend
Current headcount: ~361
Marketing Team
Marketing Team Size
24 (7% of company)
Marketing Roles Posted (Last 30 Days)
2
