Marketing Manager, COTALAND

Austin, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Drive hands-on in-park marketing for COTALAND, leading campaigns, content, and live activations to boost attendance and guest engagement.

  • Own in-park marketing presence, including signage, digital screens, and live activations.
  • Must-have: 3+ years in marketing, theme parks, hospitality, or events with content/digital focus.
  • Standout: Proven ability to drive attendance with real-time campaigns and high-volume content.

Job Description

Responsibilities

  • Support the development and execution of seasonal campaigns, ticket sales initiatives, and park wide promotions
  • Coordinate marketing rollouts for rides, attractions, food and beverage, and entertainment offerings
  • Assist in driving attendance during peak and off-peak periods through targeted campaigns
  • Work cross functionally with operations, ticketing, and partnerships to align messaging and timing
  • Own in park marketing presence including signage, digital screens, announcements, and live activations
  • Identify opportunities to enhance the guest experience through real time engagement and upsell moments
  • Collaborate with operations to create “moment driven” programming that increases energy inside the park
  • Execute and optimize on site promotions, special events, and brand moments
  • Lead day to day content capture strategy including photo, video, and short form content
  • Identify real time content opportunities happening inside the park and deploy quickly

Requirements

  • Minimum 3 years of experience in marketing, theme parks, hospitality, entertainment, or live events.
  • Experience working in fast paced, high volume environments.
  • Strong understanding of content creation, social media trends, and digital marketing.
  • Ability to think both strategically and execute at a high-level day to day.
  • Comfortable working nights, weekends, and during major events when needed.
  • Highly organized with strong communication and cross functional collaboration skills.
  • Self-starter with a bias toward action and problem solving.

Preferred

  • Basic design or content creation skills (Canva, Adobe Creative Suite).
  • Knowledge of regional tourism trends and local media outlets.
  • Event planning and partnership marketing experience.
  • Intermediate to advanced presentation development (PowerPoint)
CIRCUIT OF THE AMERICAS LLC logo

CIRCUIT OF THE AMERICAS LLC

2.8 Glassdoor

Circuit of The Americas is a world-class motorsports and entertainment venue in Texas, located nine miles from Austin-Bergstrom International Airport and less than 15 miles from downtown Austin.Circuit of The Americas is more than a track – it is designed to be the only purpose-built facility in the U.S. to host the FORMULA 1 UNITED STATES GRAND PRIXTM through 2026. It will be the only FIA-certified Grade 1 track in the United States, and one of only 26 Grade 1-certified motorsports facilities in the world.The venue is expected to draw hundreds of thousands of fans from all over the world and be seen by approximately 30 million television viewers across the globe for the FORMULA 1 UNITED STATES GRAND PRIXTM while also hosting dozens of high-profile motorsports (MotoGP and NASCAR), entertainment and business events each year. COTA will also serve as a leader in sustainability as it relates to major event venues and motorsports, through high-performance operations, design, research, education and partnerships.The FORMULA 1 UNITED STATES GRAND PRIXTM will attract as many as 400,000 people each Grand Prix weekend, with an estimated 80 percent of attendees coming from outside Texas.

Founded in 2011
Del Valle, Texas, USA
289 employees (43 in marketing)
32% recommend to a friend
45% CEO approval

Marketing Team

Marketing Team Size
25 (9% of company)

Funding

Total Funding
$193.6M
Last Raise
$81M
Debt Financing, 10 years ago

Funding History

  • Mar 2016
    Debt Financing • $81M
  • Sep 2014
    Debt Financing • $90M
  • Sep 2014
    Series Unknown • $22.6M

Traffic Signals

Monthly Visitors
282.2K
Monthly Google Ads Budget
$30.7K
Traffic Source Mix
Search
46.4%
Direct
43.9%
Referral
7.6%
Social
1.3%
Paid
0.7%

Headcount Trend

Current headcount: ~292

Recent News

CIRCUIT OF THE AMERICAS LLC logo

Marketing Manager, COTALAND

CIRCUIT OF THE AMERICAS LLC · Austin, TX · On-site