Marketing Manager

Responsibilities

• Marketing materials and communications Write, design and send email campaigns, newsletters and nurture sequences for both brands Produce printed and digital materials: letters, flyers, brochures, one-pagers, case studies and sales collateral Draft client letters and outreach for leadership and sales Keep branding and messaging consistent for both Core America (consulting) and Smart Inspect (SaaS)
• Trade shows and events Manage the annual trade show calendar and budget Be the main contact with show organizers for registration, booth space, deadlines, exhibitor services and sponsorships Coordinate booth shipping to and from each show, including freight, drayage, setup and teardown, and storage between events Handle staff attendance and travel - flights, hotels, registration, schedules and logistics Prepare giveaways, signage and handouts, and follow up on leads after each show Attend most of the trade shows and events
• Digital and demand generation Manage website content, SEO basics and social media channels (LinkedIn especially) Help business development generate leads and support Smart Inspect demo and trial campaigns Work with the Fractional CMO to turn product updates into marketing campaigns and sales materials Track campaign results, such as open rates, leads and show ROI, and report them to the VP of Business Development Keep the CRM and email platform organized and up to date

Requirements

• 5–7 years of marketing experience at a service company and/or a SaaS company
• B2B marketing experience
• Hands-on trade show and event coordination experience, including vendor and travel logistics
• Strong writing and editing skills
• Adept with AI tools and can demonstrate experience building processes, skills, and workflows
• Strong project management skills, managing projects, schedules, and timelines
• Experience managing creative projects and resources (e.g. vendors, designers, writers, etc.)
• Skill with email marketing platforms and CRMs (e.g., HubSpot, Mailchimp, Constant Contact or Salesforce)
• Working knowledge of design tools such as Canva or Adobe Creative Suite
• Very organized and able to run several projects and deadlines at once with little oversight

Preferred

• Experience in facilities, education, healthcare, property management or a similar field (nice to have)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance