Marketing Manager

Responsibilities

• Develop comprehensive marketing strategies aligned with company goals, focusing on digital marketing, social media marketing, and paid advertising campaigns.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other social media channels to increase visibility and conversions.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and enhance website traffic through effective SEO practices.
• Oversee website management using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for search engines.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement through email marketing and web analytics reporting.
• Use web analytics tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media posts, and website assets.
• Conduct conversion optimization efforts by testing landing pages, call-to-actions, and user experience improvements to maximize lead generation.
• Stay current with digital marketing trends and emerging technologies to innovate campaign setup and execution.

Requirements

• Experience in digital marketing management with a strong understanding of paid search marketing, social media advertising campaigns, and web analytics reporting.
• Proficiency in SEO tools, Google Analytics, Google Ads (including Google AdWords), Google Tag Manager, and marketing automation platforms.
• Technical skills including content creation, website management systems like WordPress, and familiarity with content management systems.
• Skilled in graphic design using Adobe Photoshop or Adobe Creative Suite for creating compelling visual content.
• Strong knowledge of paid advertising campaign management across multiple platforms such as Facebook Advertising and Google Ads.
• Excellent analytical skills with the ability to interpret data from web analytics tools to inform decision-making.
• Exceptional communication skills for collaborating across teams on content creation and campaign development.
• A proactive mindset with the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Benefits

• Employee discount
• Flexible schedule