Responsibilities

• Plan, launch, and optimize multi-channel paid media campaigns focused on lead generation and customer acquisition.
• Partner closely with the Director of Marketing to strategically allocate, manage, and optimize media budgets across platforms including Meta, Google Ads and emerging channels.
• Own campaign execution end-to-end, including audience targeting, keyword research, bid strategies, creative testing, and performance measurement.
• Plan and execute seasonal, regional, and location-specific campaigns tied to promotions and new studio openings.
• Monitor performance on a daily basis, proactively adjusting tactics to drive continuous improvement and efficiency.
• Collaborate with graphic designer to develop, test, and scale high-performing ad concepts, messaging, and visual assets.
• Stay ahead of digital advertising trends, platform updates, and industry best practices to inform strategy and execution.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of hands-on experience managing performance marketing campaigns, with a proven ability to drive measurable ROI.
• Strong understanding of core performance marketing platforms, including Google Analytics and Meta Ads Manager.
• Deep understanding of auction-based media buying, campaign structure, and key performance levers across audiences, creative, bids, budgets, and landing page experiences.
• Experience leveraging tools such as Google Analytics, Meta reporting, and similar platforms to inform decision-making.
• Demonstrated ability to translate data into structured testing roadmaps and actionable optimization strategies.
• Strong project management skills, with the ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment.
• Detail-oriented, and comfortable working in a fast-paced, evolving environment

Preferred

• Experience with additional platforms beyond Google Analytics and Meta Ads Manager
• Familiarity with testing roadmaps and experimentation frameworks

Benefits

• Employer-paid life insurance and disability coverage, including Basic Life & AD&D, Short-Term Disability, and Long-Term Disability, providing financial protection at no cost to team members.
• Comprehensive medical, dental, and vision insurance options, with coverage effective the first of the month following your hire date.
• Telehealth and virtual care access, offering convenient, low-cost medical support anytime, anywhere.
• 401K retirement plan with employer matching, supporting long-term financial security.
• Paid time off, including vacation and sick time, to support rest, recovery and work-life balance.
• Employee Assistance Program (EAP) with confidential counseling, tools, and year-round wellbeing resources for employees and their households.