Responsibilities

• Lead Generation & Revenue Growth
• Develop and execute marketing strategies that drive qualified leads and booked appointments
• Continuously test and improve offers, promotions, and campaigns (seasonal promos, referral programs, service bundles, etc.)
• Partner with leadership to align marketing efforts with sales goals and revenue targets
• Track and optimize cost per lead, cost per acquisition, and ROI
• Agency & Vendor Management
• Manage relationships with digital marketing partners (SEO, PPC, Meta, web, etc.)
• Hold partners accountable to performance metrics, not just activity
• Review reporting regularly and make data-driven decisions on budget allocation
• Identify underperforming channels and cut or reallocate spend quickly
• Content Creation & Brand Execution
• Create and manage social media content (video, photos, messaging)
• Capture and produce field-driven content (installs, customer testimonials, team highlights)
• Ensure consistent use of branding, messaging, and tone across all channels
• Support internal teams with marketing materials that actually help close sales
• Campaign Development
• Launch and manage local marketing campaigns (direct mail, events, referral programs, partnerships)
• Develop promotions that convert (not just “look good”)
• Coordinate with call center and sales teams to ensure marketing → booking → revenue alignment
• Budget Management & Optimization Policies? (follows next line)