Responsibilities

• Develop and implement integrated marketing strategies that promote CASE Construction Equipment products and services across marketing channels
• Lead cross-functional teams on brand-building initiatives, ensuring alignment with overall business goals.
• Support strategic planning and budgeting for marketing initiatives, ensuring resource alignment with brand priorities
• Collaborate with internal teams—including product marketing, network development, finance, sales, and communications
• Track, analyze, and report on performance metrics, using data-driven insights to optimize future marketing efforts
• Manage relationships with agencies and vendors to ensure timely, high-quality execution of marketing projects
• Adapt global strategies to regional market, working closely with the global teams to achieve brand initiatives
• Ensure brand guidelines are upheld across all customer touchpoints, internal communications, and external materials

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA is a plus
• 10+ years of experience in brand marketing or related roles, preferably in B2B or industrial sectors
• 10+ years of experience in integrated marketing and digital strategy

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off