Own the end-to-end multi-channel demand-gen and campaign optimization workstream, driving experiments, alignment with product launches, and AI-enabled improvements to accelerate pipeline and revenue outcomes.

• Campaign operations across email, paid media, webinars, landing pages, digital programs, and events
• Cross-functional coordination with Product Marketing and Customer Growth to align assets, messaging, and calendars
• Maintain campaign calendars and ensure programs launch smoothly
• Monitor campaign performance , analyze results, and share insights with internal stakeholders
• Recommend improvements to campaign tactics and targeting
• Run experiments and tests to improve engagement, conversion, and pipeline contribution
• Align campaigns with product launches and customer growth initiatives
• Ensure campaigns support the broader marketing and revenue strategy
• Use AI tools to assist with campaign development, content iteration, and segmentation
• Experiment with AI-driven approaches to improve marketing performance and efficiency