Responsibilities

• Develop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goals
• Own campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recap
• Identify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggers
• Translate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channels
• Build compelling, outcome-oriented messaging tailored to specific audiences and aligned across channels
• Partner on creative development to ensure campaigns are designed for testing, learning, and ongoing iteration
• Analyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholders
• Serve as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact
• Strong campaign strategy and demand generation expertise
• Ability to manage projects from concept through launch and analysis

Requirements

• 5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketing
• Proven success developing original, insight-led campaigns rather than simply executing established playbooks
• Strong audience segmentation skills and the ability to identify untapped opportunities in the market
• Solid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channels
• Ability to work independently, think strategically, and operate effectively in ambiguous or evolving environments
• Strong communication and presentation skills, with the ability to influence stakeholders and support ideas with data

Preferred

• Experience with partner marketing
• Experience with account-based marketing campaigns
• Hands-on familiarity with media channels such as Google Ads and LinkedIn
• Experience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographics
• HubSpot experience