Marketing Manager Business and Commercial Payments at FNBO | Omaha, NE | $82K/yr – $135K/yr

Marketing Manager Business and Commercial Payments

Omaha, NE (Hybrid)

$82K/yr – $135K/yrMid Level7+ years expFull time

Posted 2 months ago

Job Summary

Own the strategic marketing spine for multiple product lines by turning business goals into measurable campaigns, and drive end-to-end execution from strategy to optimization across channels.

Strategic alignment: translate objectives into campaigns with defined success metrics and present insights to senior stakeholders.
Campaign ownership: lead briefs, hands-on targeting and messaging, and real-time optimization for strategic initiatives.
Performance focus: track KPIs, manage budgets, and work with analytics and product teams to improve effectiveness and ROI.

Job Description

Responsibilities

Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
Translate business objectives into actionable marketing strategies with defined success metrics
Contribute insights and recommendations to strategic planning discussions
Present strategic recommendations and performance insights to senior stakeholders
Contribute to end-to-end marketing and communications strategy for assigned product lines
Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
Help define customer segmentation, targeting strategies, and messaging frameworks
Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life
Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved

Requirements

Bachelor's degree in Marketing, Business, or related field
5-7+ years of marketing experience with demonstrated execution excellence and strategic impact
Financial services industry experience in a B2B setting (business banking preferred)
Familiarity with client experience/event strategies that drive connections
Proven track record of driving measurable business outcomes through marketing and communications strategies
Experience with marketing analytics, campaign performance measurement, and ROI analysis
Strong financial acumen and budget management experience
Ability to work in fast-paced environment with multiple stakeholders
Candidates must possess unrestricted work authorization and not require future sponsorship.

Nice to Have

Experience with CRM platforms and marketing automation tools
Experience with account-based marketing (ABM) strategies and tools
MBA or advanced degree
Familiarity with event marketing, digital marketing channels and attribution modeling

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance

FNBO

For more than 165 years, FNBO, a subsidiary of First National of Nebraska, has set the standard for outstanding customer service coupled with some of the most innovative financial products in the industry.When it opened in 1857, FNBO was a local bank that served only Omaha and the surrounding communities. Today, FNBO has locations in eight states and more than 6.6 million customers across the country. First National of Nebraska and its affiliates have nearly $30 billion in managed assets and 5,000 employee associates.We've come a long way in the last century and a half. As you browse through our site, we think you'll understand why we've been so successful – and why we're so excited about what the future holds for our customers and our organization.Check us out at www.fnbo.com.

Omaha, Nebraska, USA

4K employees (114 in marketing)

www.fnbo.com