Responsibilities

• Own the marketing calendar, projects, timelines, and budgeting to ensure on time, on budget delivery.
• Lead day to day marketing activities across digital and traditional channels.
• Execute marketing strategies and campaigns defined by the Director of Marketing.
• Track campaign performance and provide regular reporting to leadership.
• Execute SEO initiatives and optimize website content for search performance.
• Manage website updates, user experience improvements, and agency collaboration.
• Run email marketing campaigns and automation workflows.
• Oversee social media execution and content planning.
• Optimize Amazon storefront performance (in partnership with external agency).
• Monitor and analyze digital performance metrics and drive continuous optimization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 8+ years of progressively responsible marketing experience with measurable results.
• Strong hands-on digital marketing experience, including SEO, website management, email marketing, and campaign execution.
• Proven ability to execute strategy with accuracy, ownership, and follow-through.
• Proficiency with WordPress or similar CMS platforms.
• Strong analytical skills with experience using Google Analytics, marketing automation tools, and performance reporting.
• Excellent project management skills with the ability to balance multiple priorities.
• Outstanding communication and cross-functional collaboration skills.
• Experience in B2B marketing, especially within distributor or channel-focused environments.
• Experience marketing technical products with specifications or certifications preferred.

Preferred

• Background in industrial, manufacturing, or distribution industries preferred.
• Experience marketing technical products with specifications or certifications preferred.
• Familiarity with e-commerce platforms (Shopify, BigCommerce, Amazon Seller Central) and using AI tools to drive marketing efficiency preferred.

Benefits

• Medical, Dental & Vision Benefits effective the 1st day of the month after 30 days - Minimum 30 hours per week
• Paid Time Off - Vacation, Sick, Holidays and Personal Time
• 401K with generous company match