Responsibilities

• Develop and localize brand plans to drive profitable growth, considering local brand positioning and insights.
• Act as a brand ambassador and guardian of the brands, ensuring ideas and activations are aligned with brand guidelines and that the brands are represented correctly in all materials.
• Proven experience leading and collaborating within teams, customers, and agency partners to translate marketing objectives into functional strategies and tactics.
• Ensure maximum use of creative assets across all channels. Review assets provided by the brand teams and share with Corporate Advertising and franchises in a timely manner.
• Provide detailed analysis and measurement of campaign results for product specific, brand, and seasonal marketing campaigns.
• Fulfill, activate, and track all partner assets to ensure all contractual obligations are fulfilled and brand presence and ROI are maximized.
• Ideate and identify unexpected applications of the brands that touch consumers and culture – partnerships, collaborations, brand activations.
• Champion and wield brand thinking across campaigns, concepts, and the organization; ensure authenticity and the best interests of the communities we serve.
• Present and negotiate with confidence and professionalism and proven ability to think on your feet while maintaining a warm, outgoing personality and clear demonstration of business acumen.
• Conduct consistent touch points with each contact to develop long-term relationships and continually find creative solutions that go above and beyond the contract to enhance the partnership experience.

Requirements

• Bachelor's Degree, Field of Study: Advertising, Marketing, Communications, Public Relations, Business, or related field; Required.
• Minimum of five years of relevant, professional experience, with at least 3 years in brand management, advertising, marketing or sponsorships; Required.
• Proven project management experience; Required.
• Advanced experience in/ application of Microsoft Office 365 products is required including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.
• Must have advanced experience in/application of social media platforms and scheduling programs including, but not limited to: Instagram, Facebook, TikTok, etc.
• Valid driver license with a good driving record; Required.

Preferred

• Agency experience; Preferred.
• Experience working in Adobe Creative Suite (Photoshop, Illustrator, InDesign etc.) or a similar platform such as Canva; Preferred.