Responsibilities

• With the Director of Marketing, develops and executes integrated marketing strategy for assigned programs and institutional initiatives from planning through execution and evaluation.
• In partnership with the Director of Marketing, develops marketing plans and creative strategy; assists in developing creative briefs that establish campaign objectives/goals, target audiences, positioning, and key messaging.
• With the Director of Marketing, develops media plans and budget allocations for each assigned program. Manages program marketing budgets and is accountable to the Director of Marketing and the Director of Marketing Operations for ongoing budget management, ensuring resources are spent wisely to generate the maximum ROI.
• Working with the Director of Marketing manages the development of key art and campaign assets for all related advertising (digital, print, outdoor, broadcast) and public–facing communications (web, email, direct mail, flyers, onsite posters, signage, etc.)
• Coordinates the timely collection and distribution of campaign assets and materials across all channels. Ensures all campaign materials are trafficked to appropriate channels in a timely fashion.
• Measures and analyzes effectiveness/ROI of marketing efforts in partnership with the Associate Director of Relationship Marketing & Analytics, Director of Marketing Operations, and Director of Marketing. Uses data to support strategy and tactical choices, and to make appropriate recommendations for campaign adjustments or pivots.
• Supports the Associate Director of Relationship Marketing & Analytics to develop and implement direct marketing campaigns (email and direct mail) for assigned programs.
• Works collaboratively with the Social Media Manager to develop program-related social and content strategy.
• Stays informed of developments in the fields of marketing, audience development, digital engagement, and performing arts, and uses this information to help BAM operate with initiative and innovation.
• Represents BAM marketing with internal and external partners.

Requirements

• Bachelor’s degree in marketing, communications, business, arts administration, or a related field preferred; equivalent combination of education and relevant professional experience will be considered.
• 3–5 years of progressive marketing experience, preferably in the performing arts, entertainment, or cultural industries.
• Demonstrated experience developing and executing integrated marketing campaigns across multiple channels, including email, digital advertising, social media, direct mail, partnerships, and other promotional channels to achieve institutional goals.
• Experience using sales and audience data to evaluate campaign performance and make marketing recommendations.
• Experience managing multiple projects simultaneously, including campaign schedules, budgets, creative deliverables, approvals, and deadlines.
• Experience collaborating with creative teams, digital/media agencies, external partners, and internal stakeholders.
• Familiarity with CRM, ticketing, email marketing, analytics, and project-management platforms; experience with Tessitura and other arts/cultural marketing systems is a plus.
• Experience in the performing arts or cultural sector preferred but not required; demonstrated interest in contemporary performing arts and BAM's programming expected.
• Comfortable working with DEI concepts, programs, and initiatives
• Knowledge and experience with MS Office Suite and Google Suite

Preferred

• Bachelor’s degree in marketing, communications, business, arts administration, or a related field preferred; equivalent combination of education and relevant professional experience will be considered.
• Experience in the performing arts or cultural sector preferred but not required; demonstrated interest in contemporary performing arts and BAM's programming expected.