Pivot + Edge
Marketing Manager, Broadcast & ProAV
Dallas, TX (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 4 days ago
Job Summary
Own and drive the Broadcast & ProAV vertical marketing strategy end to end, including product launches, content programs, campaigns, and events, while partnering across Demand Gen, Sales, and external partners to enable pipeline growth.
- Own the annual vertical marketing plan and campaigns
- Lead product marketing, content and launch activities
- Coordinate with agencies, partners, and cross-functional teams
Job Description
Responsibilities
- Develop and own the annual vertical marketing plan for Broadcast & ProAV, aligned to MAI and MAE pipeline targets and campaign calendars
- Build product marketing and launch programs for Macnica's proprietary broadcast and ProAV solutions, including the MEP100 and related IP media technology, from positioning through sales enablement
- Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to broadcast and ProAV buyers
- Translate complex media technology topics (SMPTE ST 2110, IPMX, video over IP, low-latency transport, compression, and synchronization) into clear, compelling messaging for both engineering and business audiences
- Brief and manage external agencies and content partners on vertical-specific deliverables; review and approve all Broadcast & ProAV assets
- Partner with the Demand Generation & Automation team to develop campaign briefs, target audience definitions, and messaging frameworks that feed into Marketo nurture tracks
- Lead trade show and event marketing for key industry events (e.g. NAB Show, IBC, InfoComm, ISE); develop booth themes, demo narratives, and promotional materials
- Develop customer and deployment stories with broadcasters, production companies, OEMs, and integrators, coordinating approvals with customers and partners
- Collaborate with supplier and technology partners to develop co-branded content and joint go-to-market materials
- Maintain and evolve Broadcast & ProAV landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead
Requirements
- Demonstrated experience marketing to engineering or technical audiences; broadcast engineering, live production, or ProAV integration strongly preferred
- Working knowledge of IP media workflows and industry standards (e.g. SMPTE ST 2110, IPMX, NMOS, PTP), or the ability to get up to speed quickly
- Strong writing and content development skills across long-form (whitepapers, case studies) and short-form (social, email, web) formats
- Proficiency with marketing automation platforms (Marketo preferred) and CRM systems
- Ability to work cross-functionally across Sales, FAE, product, and regional marketing teams in a fast-paced environment
- Willingness to travel to domestic trade shows and to European industry events such as IBC and ISE (estimated 15 to 20% travel)
- 5+ years of B2B marketing experience, ideally in broadcast, media technology, ProAV, electronics, or semiconductor sectors
- Experience managing external agencies, freelancers, or content partners
- Background in broadcast equipment, video processing, FPGA-based media solutions, or ProAV systems marketing
- Existing relationships or visibility within industry organizations such as SMPTE, AIMS, or AVIXA
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