Responsibilities

• Lead the development and execution of creative brand strategies that align with company goals and target audiences.
• Design and oversee the production of high-quality marketing materials, including digital ads, social media assets, web design, email campaigns, packaging, and print collateral.
• Ensure consistent brand messaging and visual identity across all touchpoints, maintaining a unified look and feel.
• Work closely with the marketing team to create visually compelling campaigns that drive engagement, lead generation, and brand awareness.
• Lead and mentor a team of graphic designers, providing guidance, feedback, and creative direction.
• Develop and maintain brand guidelines, ensuring all internal and external communications adhere to established standards.
• Roll out and maintain a process for design jobs to be cataloged and managed to provide a straightforward and efficient way to manage updates and search archives.
• Stay ahead of design and marketing trends, continuously pushing the boundaries of creativity and innovation.
• Collaborate with external agencies, freelancers, and vendors as needed to ensure high-quality execution of marketing initiatives.
• Manage multiple projects simultaneously, ensuring timely delivery of all creative assets.
• May supervise 1-30 employees, ensuring reliable attendance and punctuality
• Perform additional duties as needed, with occasional overtime and travel.