Responsibilities

• Plan and execute digital and traditional marketing campaigns to enhance the firm's visibility and reputation within target markets.
• Day-to-day responsibilities include managing social media channels, website content, and email marketing;
• Coordinating online advertising;
• Monitoring campaign performance using analytics tools.
• Developing brand-consistent messaging, collaborating with attorneys and staff to create client-focused materials, and managing relationships with external vendors and freelance contractors.
• Track key metrics, prepare regular performance reports, and continuously optimize marketing strategies to support business growth.
• This role has long-term growth potential toward a Director-level position leading a combined sales and marketing function as the firm scales.

Requirements

• Experience in marketing strategy, campaign planning, and brand management within professional services or similar environments
• Proficiency with digital marketing tools and channels, such as social media management, SEO/SEM, email marketing platforms, and web analytics
• Strong written and verbal communication skills, including the ability to create clear, client-focused content and adapt tone for different audiences
• Ability to analyze data, interpret marketing metrics, and use insights to improve performance and inform decision-making
• Proven organizational skills, with the ability to manage multiple projects, deadlines, and stakeholders in a remote setting
• Collaborative working style, comfort partnering with attorneys and staff, and professionalism when handling sensitive subject matter
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Experience in legal, professional services, or high-trust industries is a plus; familiarity with ethical and compliance considerations in marketing regulated professions is beneficial

Preferred

• - Direct experience with CallRail, Ahrefs, Semrush, or similar marketing analytics/SEO tools
• - Experience in the legal industry or familiarity with attorney advertising and ethics rules
• - Experience evaluating or negotiating marketing vendor contracts
• - Experience managing a sales department: this role has a path toward eventually leading a combined sales and marketing function, so prior sales management experience is a meaningful differentiator
• - 5+ years of experience with direct ownership of a marketing budget (not just executing a budget someone else set)
• - Proven track record catching underperforming or fraudulent vendor/agency work (inflated backlink counts, fabricated traffic reports, padded timesheets) and holding vendors accountable for it
• - Experience managing a team of freelance or contract marketing specialists, not just doing the work individually
• - Experience building a multi-channel marketing strategy from scratch, rather than executing a plan someone else designed
• - Working knowledge of state bar advertising and ethics rules for attorneys, or demonstrated ability to learn regulated-industry compliance quickly
• - Experience connecting marketing spend to revenue or case-value outcomes, not just top-of-funnel metrics like clicks and impressions

Benefits

• - Medical, dental, and vision insurance for the employee at no cost
• - Short-term and long-term disability
• - Life insurance
• - 401(k) with match
• - 4 weeks of paid time off
• - 1 week of sick time