Marketing Manager

New York City, NY (On-site)

$140K/yr – $160K/yrMid Level6+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate marketing support across practice teams to drive profitable client opportunities, brand reputation, and cross-team growth through events, collateral, and PR partnerships.

  • Practice marketing ownership: drive strategic campaigns, meetings, and opportunities with leaders to accelerate profitability.
  • Content and collateral execution: manage RFPs, site content, brochures, and databases with attorney collaboration and competitive intelligence.
  • Events, media, and rankings: plan client events, webinars, media opportunities, and submissions for directories to boost exposure and client development.

Job Description

Responsibilities

  • Support relevant practice teams’ marketing efforts as outlined in their strategic plans, including organizing monthly team meetings and working with team leaders to identify and pursue client opportunities and reputation building activities that will make the teams more profitable.
  • Maintain a strong knowledge of the legal market and the litigation capabilities of the firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
  • Manage relevant RFP/proposal responses and pitch meeting preparations, including: gathering and analyzing existing materials, providing competitive intelligence in conjunction with the research team, identifying and gathering firmwide human resources and financial information, liaising with attorneys to write new content, managing proofreading, gaining final department and lawyer approvals, and coordinating the printing and timely delivery of materials.
  • Collaborate with the practice team leaders, other partners, and marketing department personnel to create, maintain and update accurate and effective website content, brochures, practice profiles, announcements, Proposal Database information and other marketing collateral for the assigned practice teams.
  • Plan and execute relevant practice team client events such as webinars, conferences, speaking engagements, memberships, sponsorships and other events. This includes: vetting opportunities, establishing and managing budget, site selection, development of invitations and management of invitation lists, managing ad production, event logistics, site set-up, CLE planning and post event follow-up.
  • Work closely with the Public Relations and Communications teams to identify and leverage media opportunities, publish effective and timely client alerts, and support firm blogs.
  • Liaise with the Communications Team to prepare Chambers, Legal 500 and other submissions to rankings and directories contributing to established team goals and objectives.
  • Track numerous areas of practice and service activity, including but not limited to collection of matter summaries for use in the department’s experience database and various directory reporting efforts.
  • Support the integration of lateral attorneys, including bio creation and posting, firm photo, press release and intranet story, announcements, community involvement database, business development planning, and contacts integration.
  • Stay abreast of news about client development targets in order to suggest opportunities and approaches for client expansion or market penetration. In tandem with the Competitive Intelligence team, conduct research on such targets as needed. Contribute to monthly client development activity reports.
  • Respond to requests and questions from lawyers, administrative staff, and vendors; provide excellent customer service; and follow-through on requests to ensure needs are met.
  • Assist the Litigation Group Chair and Director of Business Development where needed with Litigation group-wide practice development projects and initiatives.
  • Other duties as requested and assigned.
BakerHostetler logo

BakerHostetler

4.0 Glassdoor

Recognized as one of the top firms for client service and quality of legal services, BakerHostetler is a leading law firm that helps clients around the world address their most complex and critical business and regulatory issues. With six core practice groups – Business, Digital Assets and Data Management, Intellectual Property, Labor and Employment, Litigation, and Tax – the firm has lawyers in offices coast to coast, serving clients across the United States and in more than 100 countries. Baker & Hosteler LLP was founded in 1916 by Newton D. Baker, Joseph C. Hostetler and Thomas L. Sidlo. Today, we have more than 1,000 attorneys contributing to the success of our clients. The values they share are the same ideals on which our firm was founded: love and respect for the law, respect for each other, and the courage to make hard decisions on the basis of what they know to be right.BakerHostetler on Twitter: @BakerHostetler

Founded in 1916
Washington, District of Columbia, USA
2.3K employees (38 in marketing)
68% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
74.7K
Traffic Source Mix
Search
32.3%
Direct
26.2%
Referral
3.2%
Social
0.6%
Paid
0.1%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
38 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News