Responsibilities

• Lead integrated marketing initiatives for the Audit and Tax practice of a national accounting and advisory firm. This role develops and executes strategies that drive growth across the Audit and Tax service lines, including targeted marketing programs, thought leadership, ROI-focused conferences and sponsorships, and campaigns and materials that build brand awareness, strengthen market positioning, deepen client engagement, and accelerate pipeline development. The position partners with practice leadership and subject matter professionals translate technical and market insights into compelling go-to-market strategies that deliver measurable business impact.
• The ideal candidate is a collaborative marketing leader with deep experience in professional services, accounting, consulting, or B2B advisory environments. This person will partner with Audit and Tax leaders to shape service-line strategies, elevate market visibility, and deliver measurable results through data-driven decision-making. The role also manages a marketer(s) and collaborates closely with industry marketing and cross-functional marketing teams and business development.
• How you’ll spend your time:
• Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborating with Industry marketing to shape go-to-market strategies.
• Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
• Overseeing content planning based on market trends, client needs, and business priorities.
• Directing development of collateral, presentations, case studies, videos, and campaign assets.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
• 7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
• Proven success in developing targeted marketing programs that drive growth and pipeline.
• Strong experience leading thought leadership and content marketing initiatives.
• Demonstrated expertise in multi-channel marketing strategy.
• Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
• Strong leadership, project management, communication, and stakeholder management skills.
• Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
• Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities
• Strong executive presence and presentation skills.

Preferred

• MBA or advanced degree preferred

Benefits

• competitive benefits package
• bonus program (for eligible roles)