Responsibilities

• 1. Demand Generation, Events & Community Building (USA & Canada): Drive integrated marketing programs, executive events, ABM initiatives, webinars, field marketing campaigns, and industry communities(personae/theme based events) that create engagement & accelerate pipeline growth. Build & nurture strategic communities across clients, prospects, startups, universities, technology leaders, industry associations, & influencers to strengthen our market presence across the Americas.
• 2. Performance Marketing, Marketing Analytics & Reporting: Lead performance-driven digital marketing initiatives across paid media, social, email, web, & programmatic channels. Develop reporting frameworks that connect marketing investments to business outcomes & provide actionable insights to leadership. Drive data-driven decision making through campaign analysis, attribution reporting, funnel optimization, & dashboard development. Help drive CSuite reporting & business reviews for marketing across Americas.
• 3. Communications & Thought Leadership: Develop compelling content & narratives that elevate our market position & showcase innovation, client impact, & industry leadership. Partner with business leaders, analysts & SMEs to create thought leadership campaigns, executive visibility programs, speaking opportunities, content assets, & social amplification.
• 4. Partner & Ecosystem Marketing (Americas): Collaborate with strategic partners, hyperscalers, industry bodies, startups, universities, and alliance teams to create joint marketing programs that expand reach, strengthen credibility, & accelerate growth opportunities. Execute integrated campaigns, co-branded content, executive roundtables, & ecosystem engagement initiatives that deliver mutual value.
• 5. Marketing Program Management & Business Alignment: Serve as a trusted marketing partner to sales and business leadership by aligning marketing priorities with growth objectives across the Americas. Ensure seamless execution, stakeholder communication, budget management, & operational excellence across marketing programs. Own planning, governance, performance tracking, and executive reporting for key initiatives.

Requirements

• 6-10 years of experience in B2B technology, IT services, consulting, software, or product marketing
• Strong experience in demand generation, field marketing, digital marketing, and campaign management
• Experience working with sales leaders and executive stakeholders
• Strong analytical, reporting, and marketing operations capabilities
• Exceptional communication, storytelling, and content development skills
• Experience managing partner marketing and alliance-led programs is highly desirable
• Ability to thrive in a dynamic, matrixed, global environment

Preferred

• Experience managing partner marketing and alliance-led programs is highly desirable
• Ability to thrive in a dynamic, matrixed, global environment

Benefits

• Based on the position, the role is eligible for Wipro’s standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.