Marketing Manager – American Football

Responsibilities

• Build, manage, and track 360-degree global football marketing plans and budgets to ensure strategic alignment, operational efficiency, and measurable business impact via retail sales and brand growth.
• Partner cross-functionally with Marketing, E-Commerce, PR, Social, Sales, Retail, Creative, and Commercial teams to develop and execute consumer-relevant, on-brand marketing programs that deliver business results in American football.
• Support the Marketing Director in developing and executing grassroots activation platforms designed to engage target consumers and grow participation globally.
• Identify, secure, and manage strategic partnerships while supporting key football organizations, including NFL FLAG, IFAF, and various grassroots partners, to ensure annual contractual deliverables are executed effectively.
• Build a scalable ecosystem of global football partnerships by evaluating organizations across youth, high school, and adult segments and developing clear points of view on strategic fit and value.
• Develop strategic marketing briefs for avid-focused product launches and initiatives, providing clear, actionable feedback to creative teams to ensure deliverables meet brand and business objectives.
• Identify content needs and manage the creation process through internal and external resources, partnering with social media teams to execute football content across relevant channels.
• Oversee football ambassador program, including contract management, recruitment, campaign planning, and ongoing program execution.
• Communicate marketing strategies, consumer insights, and category priorities in core team planning sessions, sales meetings, and cross-functional business reviews.
• Plan, attend, and manage experiential event activations, ensuring each event is executed to brand standards, reaches the target consumer, and supports overall football growth objectives.

Requirements

• Bachelor’s degree from a four-year college or university in Marketing, Communications, or a related area; an MBA with a focus on marketing is preferred
• Minimum of 5 years of consumer marketing experience for a brand or a marketing agency
• Experience building and leading marketing campaigns, across digital, social, experiential, and retail
• Experience writing creative briefs and working collaboratively with design team to bring new campaign assets to life
• Experience managing contract negotiations with organizations and/or talent
• Familiarity with American football, especially flag football, is desirable
• Excellent written/verbal, time management and quantitative/analytical skills
• Advanced PowerPoint skills – from content development to professional, streamlined formatting
• Proven ability to work with limited resources and budgets
• Self-motivated and empowered to take initiative & ownership, developing new programs and strategies, continually looking for ways to improve processes and platforms

Preferred

• Familiarity with American football, especially flag football
• Experience working with content creators is desirable
• Retail marketing experience desirable, in-store and e-commerce

Benefits

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid maternity/paternity leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• On-site health club