Marketing Manager, Allergy

Responsibilities

• Lead marketing support for the U.S. go-to-market strategy for the allergy product portfolio, driving expansion, adoption, and utilization while ensuring successful execution across the organization.
• Be responsible for the pull-through and integration of marketing strategies and tactics across multiple channels.
• Lead the launch and development of new allergy products coming to market. This includes pre-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities to support new product growth and adoption.
• Leverage market insights, customer needs, competitive intelligence, and testing trends to identify opportunities for portfolio growth and inform product positioning, segmentation, and differentiation strategies.
• Develop a deep understanding of the allergy testing landscape and the needs of healthcare providers, laboratories, and other key stakeholders to identify opportunities to increase appropriate testing adoption and utilization.
• Be the product expert and point person for allergy products to support sales, sales training, leadership, clinical and scientific affairs, operations, national accounts, and other cross-functional partners.
• Continue to evaluate our success in the market by tracking critical metrics and data to evolve our approach. You will be accountable for continuously communicating with leadership on strategic decisions, opportunities, and initiatives to support our yearly target metrics.
• In Sales Enablement, be in a position to be very influential with our sales teams and be their go-to person in the department to support sales enablement activities related to your assigned allergy portfolio.
• Routinely interact with the sales team to gain customer perspective and insights. Combine market data, voice-of-customer insights, and field intelligence to shape future resource development.
• Develop and implement high-value sales initiatives to grow your allergy product lines, including target analysis, customer and market segmentation, opportunity identification, competitive positioning, and distribution through sales platforms to achieve established goals.

Requirements

• Bachelor's Degree required—preferred education in an area such as business, marketing, or science.
• Successful track record in marketing, product management, business development, or similar roles.
• Experience with multi-channel market-based campaigns including messaging, programs, and tactics to drive awareness, adoption, and utilization.
• Experience in the healthcare industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments.
• Ability to facilitate market research and conduct analysis on market segments, customer needs, market trends, growth rates, competitive dynamics, business trends, and expansion opportunities to identify optimal areas of strategic focus.

Preferred

• Strong project and task management skills.
• High-energy self-starter with a high level of initiative and a hardworking mentality.
• Excellent verbal and written communication skills.
• Aptitude for making complex things simple and extracting key messages.
• Experience working effectively with cross-functional teams.
• Outstanding relationship-building skills and internal networking. Collaboration and engagement are key in this role as you are working on multiple projects across the organization and marketing department.
• Capability to effectively understand, influence, and communicate with internal stakeholders including senior leadership, sales, clinical and scientific affairs, operations, and other cross-functional partners, as well as external parties including customers, prospects, key opinion leaders, and industry experts.
• Demonstrated ability to deliver effective presentations.
• Excellent at storytelling and crafting differentiated value propositions.
• Ability to understand customer, market, and organizational needs and translate them into effective marketing strategies, programs, and materials.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
• For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards