Marketing Manager

Michigan, USA (On-site)

$36K/yr – $100K/yrMid Level2+ years expFull time

Posted 1 hr ago

Job Summary

Own and scale the Retail & Events team, driving daily operations, performance metrics, and development across retail locations and community events.

  • Lead ~15 Marketing Representatives with coaching, onboarding, and performance reviews
  • Oversee retail partner operations, event logistics, and KPI-driven optimization

Job Description

Responsibilities

  • As the Retail & Events Manager , you'll lead the daily operations, performance, and development of our retail and event marketing team while ensuring exceptional execution across every location and event.
  • Team Leadership & Development
  • Lead, coach, and develop a team of approximately 15 Marketing Representatives , with continued team growth expected
  • Recruit, onboard, train, and mentor new team members
  • Conduct regular one-on-one coaching sessions and performance reviews
  • Foster a culture built on accountability, teamwork, continuous learning, and healthy competition
  • Motivate your team to consistently achieve and exceed individual and team goals
  • Identify future leaders and help develop internal talent
  • Retail & Event Operations
  • Oversee operations across retail partner locations and community events

Preferred

  • 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field
  • Experience managing team performance and holding employees accountable to goals and KPIs
  • Proven ability to coach, motivate, and develop high-performing teams
  • Strong organizational skills with exceptional attention to detail
  • Growth mindset with a passion for continuous improvement
  • Data-driven decision maker comfortable tracking metrics and performance
  • Excellent communication and interpersonal skills
  • Ability to lead, by example, in a fast-paced, team-oriented environment
  • Comfortable working weekends for community events and trade shows
  • Willingness to travel throughout Southern West Michigan

Benefits

  • Competitive Base Salary + Performance Bonuses
  • Company Vehicle
  • Gas Card
  • Health, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off
  • Paid Training
  • Tuition Reimbursement
  • Leadership Development Programs
  • Clear Advancement Opportunities
All Weather Seal of West Michigan Inc logo

All Weather Seal of West Michigan Inc

Founded in 1981, All-Weather Seal of West Michigan is a family-owned and locally rooted home improvement company with headquarters in Lowell, Michigan. With showrooms and offices across West and Northern Michigan—including Traverse City, Petoskey, Cadillac, Ludington, Big Rapids, Wyoming, Kalamazoo, and many more—we are committed to delivering lasting solutions that enhance homes and enrich lives.Our business is built on a foundation of expertise across multiple layers:🔹 Marketing & Community Outreach – We connect with homeowners through canvassing, call centers, home shows, events, and retail locations within major chains across West and Northern Michigan.🔹 Sales – Our team of professionals helps homeowners find tailored solutions, ensuring quality, value, and long-term satisfaction.🔹 Admin & Support – The backbone of our operations, ensuring a seamless experience from consultation to project completion.🔹 Production & Installation – Our skilled window, bath, and roof installers bring homeowners’ visions to life with expert craftsmanship and care.At All-Weather Seal, we are more than a home improvement company—we are a people-first company. Our mission is to improve lives through home improvement—not just for the homeowners we serve, but also for the team members who walk through our doors. From day one, we invest in their personal and professional growth, helping them build fulfilling careers and brighter futures.

Founded in 1981
Lowell, Michigan, USA
82 employees (22 in marketing)

Salaries

Posted range

$36K/yr – $100K/yr

Taken straight from the job posting.

See all All Weather Seal of West Michigan Inc salaries

Marketing Team

Marketing Team Size
22 (27% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2.6K
Monthly Google Ads Budget
$21K
Traffic Source Mix
Search
30.3%
Direct
46.9%
Referral
5.8%
Social
15.6%
Paid
1.3%

Headcount Trend

Current headcount: ~83
All Weather Seal of West Michigan Inc logo

Marketing Manager

All Weather Seal of West Michigan Inc · Michigan, USA · On-site