Responsibilities

• Marketing Project Management - Menu & Signage Updating: Own the process of implementing updates across locations and formats; manage internal review process and team feedback; see through to successful in-store implementation. - Ensure Accuracy & Consistency: Work to ensure information at each location is brand consistent and audience-tailored. - Asset Creation: drive brand-aligned creation of informational and promotional signage, supplementing professional design support when needed.
• Social Media Management - Content creation: Drive social platform content, with a focus on Instagram; manage Facebook, Linkedin and TikTok accounts - Social Media Strategy: work with external support to craft aligned content; ensure growth of brand audience; help shape creative and compelling content that increases brand awareness and engagement; implement content calendar; assist with design; drive copywriting and brand voice. - Content Planning: Spend time in the businesses and with our chefs; develop engaging and playful content on a weekly basis; ensure cohesion with agreed upon positioning, goals and content pillars. - Community Management: Monitor UGC and comments/DMs; execute brand responses with a high degree of professionalism, knowledge of offerings and spirit of hospitality. - Photography & Video: Manage professional content shoots; supplement with self-captured content; edit Reels and TikToks on iPhone using current tools. - Influencer & Creator Partnerships: identify relevant content creator accounts specific to markets and goals; develop hospitality relationships with key influencers in each market/ coordinate restaurant visits and deliverables; leverage creator content on our channels. - Stay ITK: Keep up to speed on social media trends, platform changes and best practices as they evolve; suggest new strategies and content ideas to the team; try new things and be willing to evaluate/adjust, as well as report/analyze.
• Creative Input & Facilitation - Creative Design: Support the design of a wide variety of assets including packaging, signage, print and digital collateral; ensure brand standards and vision are upheld and pieces are brand-aligned. - Oversee Professional Design & Production: Support external design agency; manage review and approval process through to production and implementation of assets. - In-Store Brand Experience: Lead updating of menus, design of in-store displays, communications of promotions and environmental branding. - Marketing Project Management: Drive cross-functional coordination for launches, promotions, and operational initiatives. - Translate Creative Direction: Ensure aesthetic sensibility and overarching brand vision are translated across all manifestations of the brand.
• Digital Marketing - Email Marketing: Execute email marketing campaigns from design to content creation, approvals to analytics. - Paid Marketing: Manage the execution of paid media strategies across platforms; working with external SEO support to oversee campaign budgets, creative and performance optimization; oversee paid digital content; provide necessary assets; manage campaign adjustments to ensure ROI. - Website etc: Manage the Tortazo digital ecosystem (websites, mobile app, online ordering, guest feedback platform and DSP channels), ensuring accuracy, functionality, and brand-aligned experience.
• Partnerships & Relationship Building - Strategic Partnerships: Work with key stakeholders, business partners and relevant organizations on promotional efforts and events; build trusting, mutually beneficial relationships with relevant partners. - Public Relations Support: Manage all PR and media relations duties; plug Tortazo into key moments, local happenings and holidays; execute light local outreach (with guidance and support); facilitate external PR agency if applicable; generate excitement for new store openings and offerings, events and key seasonal moments. - Event Leadership: Plan, staff, and execute activations including store openings, community/partner events, chef appearances, and seasonal campaigns; oversee logistics and event promotion. - Collaboration with Frontera Content Team: Work closely with Chef Rick Bayless’s team to find and manage opportunities for collaboration across his businesses.

Requirements

• 5+ years of marketing experience including social media execution; ideally for food/hospitality, consumer or lifestyle brands with a strong point of view, aesthetic and voice.
• You actually like social media and are on Instagram and TikTok (even if you don’t actively post)
• You are creative and design-minded, enjoy taking photos (amateur iPhone shots or otherwise) and writing copy.
• You have a passion for marketing and an interest in building meaningful brands that have something to say.
• You share our love of food, have an innate sense of hospitality and comfort working closely in and around restaurants and with culinary and operations colleagues.
• You thrive in ever-evolving, self-directed environments that feature a mix of in-person and remote work time, with some travel.
• You are organized and efficient, with keen project management skills including the effective management of timelines, trackers, calendars and outside vendors.
• This work is collaborative, fast-moving and cross-functional. It also involves taking initiative, being scrappy, flexibility and a willingness to change direction where necessary.
• Interest in what is happening in the wider world, including in the Chicago area, within the culture and across spheres (food, lifestyle, the arts, sports etc.)
• Experience working with digital tools including Instagram, Figma, Canva, Capcut or similar for social media video editing, website CMS and Email Marketing Platforms.

Preferred

• Ideally you love Mexican food (and are excited to eat a lot of it!) and speak at least beginner Spanish - more advanced fluency is a plus but not a requirement.

Benefits

• Health (premium paid in full for employee), Dental & Vision insurance plans
• Competitive base salary + eligibility to participate in corporate bonus program
• Vacation & Wellness time
• Commuter Benefits & Flexible Spending Accounts
• 401k match*
• 6 weeks paid parental leave*
• Career growth & development
• Daily tortas, tacos, guac & more!