Responsibilities

• Content and Campaign Management
• Develop and maintain an integrated marketing campaign calendar, collaborating with Marketing Director to manage external agency resources
• Develop an editorial calendar leveraging consistent themes and content across web, social and email campaigns. Socialize internally to help product and sales surface opportunities around product launch and business initiatives
• Ensure all content and deliverables follow a direct path to the north star of our brand narrative, driving innovation in HVAC for the key markets of Hospitality, Multi-Family, Student Housing, and Modular Builds
• Own a living deliverables tracker with clear owners, deadlines, and status, and deliver a recurring status report to the Marketing Director and leadership so work in progress, blockers, and results are visible to the broader team
• Brand Stewardship
• Act as an internal expert on the AIIR brand and products with an eye toward identifying key selling propositions, features and benefits that will help communicate products/solutions successfully to internal teams and potential customers
• Manage branded templates and digital storage, both internally and externally, including all product documentation and collateral, packaging, sales tools, case studies, proposals, and brochures, updating and building new collateral as needed
• Alongside Marketing Director, define measurements of success and engage analytics to assess the value of campaigns with an eye toward continual optimization and refinement of strategy and brand
• Agency Management (PR, Creative, and Digital Advertising)

Requirements

• At least 4 years of experience in fast-moving corporate, startup, or agency environment
• Demonstrated experience partnering with product & cross-functional teams to successfully bring B2B and/or B2C products to market
• Understanding of social media marketing and experience managing at least one channel, including editorial calendar and content
• Customer obsession: a deep understanding of audience and ability to glean insights from research and develop feedback loops within marketing plans
• Excellent PowerPoint skills
• Excellent project management, problem solving and organizational skills, including experience coordinating multi-disciplinary teams and external vendors with accountability for deadlines, hours, and deliverable quality
• Proficient editing and creative copy writing capabilities
• Hands-on experience with CRM and marketing automation platforms, including workflow and integration builds (e.g., NetSuite, HubSpot, Zapier, SalesForce)
• Working knowledge of web analytics and tag management (e.g., GA4, Google Tag Manager, WebFlow) to measure, report, and optimize campaign performance
• Collaboration with product & cross-functional teams to successfully bring B2B and/or B2C products to market

Preferred

• Experience with environmental brand applications (retail and permanent installation rollouts, special events, and trade shows) a plus
• Familiarity with creative suite applications such as Adobe Illustrator, InDesign and/or Photoshop a plus