Marketing Manager , AI-First (Remote)

Responsibilities

• - Turn consumer insights into campaigns and partnerships that grow a $1Billion+ e-commerce brand.
• - Primary: Turn research into relevant campaigns: Identify what matters to online shoppers and translate those insights into clear messaging and creative ideas. Develop briefs and scripts that connect customer needs with product benefits and help teams produce effective assets. Bring feedback from paid channels into the next round of concepts and improvements.
• - Secondary: Manage selected exclusive strategic affiliate partnerships for high-impact projects, including coordinating partner activities and reviewing performance with marketing leadership.
• - The first 12 months: build a research base on customers, competitors, buying patterns, and market trends. Turn it into campaign ideas, messaging angles, and creative strategies grounded in purchase motivations. Write the briefs, concepts, and ad scripts that give our AI video generation, design, and content teams clear direction. Bring finished assets to market with the paid channel teams, and feed performance results into the next round of concepts. Coordinate selected strategic partnerships, including relevant affiliate relationships, and review their performance with marketing leadership.
• - Direct the Creative Before It's Made: you find the insight, write the brief, see it through to performance, and help grow selected strategic partnerships.
• - Your research sets the campaign ideas, messaging angles, and creative strategies. Your briefs and ad scripts go directly to our AI video generation, design, and content teams and shape what they produce.
• - You work with the paid channel teams to bring finished assets to market, then use performance feedback to decide what comes next. You report directly to the Director of Marketing and work together on marketing priorities, campaign ideas, and strategic partnerships.
• - You manage selected exclusive strategic affiliate partnerships. You coordinate partner activities and work with marketing leadership to review opportunities, progress, and performance.
• - This is not a role where you fill in someone else's brief or report on campaigns after they've run.

Requirements

• - 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands. Experience limited to offline businesses or retail-store marketing does not meet this requirement.
• - Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights.
• - Understanding of how digital advertising platforms, including Meta, Google Search, and Demand Gen, work.
• - Ability to research consumer preferences, buying patterns, and market trends, and translate findings into relevant messaging.
• - Understanding of ad copywriting, scriptwriting, and creative concept development, with the ability to communicate clear direction to creative teams.
• - Practical ability to use AI tools for research, ideation, creative briefs, and script development.
• - Ability to work independently, own assigned projects, and collaborate effectively with internal teams and external partners.

Preferred

• - Experience with an online mattress brand. Candidates from other relevant D2C e-commerce brands will also be considered.
• - Experience supporting strategic growth partnerships, including affiliate or publisher relationships. Specialist affiliate expertise is not required.

Benefits

• - AI-First organization with access to AI-native tool stack
• - Remote First: Work from the comfort of your home office
• - Up to $5,000 annual learning budget for courses and certifications
• - International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• - Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• - Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
• - 401(k) with Company Match
• - Free Puffy mattress
• - $1,000 Puffy/Halo Board store credit after 1 year Puffy product discount up to 50%
• - Generous Paid Time Off (PTO) + US public holidays