Marketing Manager

Responsibilities

• The Marketing Manager will champion all marketing and communications activities and strategies within their focused business segments.
• Manage all facets of business unit’s marketing program which includes: integrated marketing communications, planning of white papers, technical bulletins, presentations, press releases, ad campaigns, tradeshows, conferences, event, and promotional gifts.
• Manage all aspects of new product launches from research through launch to reporting.
• Perform research on market trends and suggest new products and marketing tactics and trends to identify growth opportunities
• Provide timely reports on measurement to VP Marketing and Creative and other noted leaders.
• Marketing point of contact for assigned business segment and the connector between the various departments (Research & Development, Finance, Strategic Sourcing, Sales & Operations Planning, and Production) to bring marketing elements to life.
• Prepares the yearly marketing plan, long and short-term strategy, and benchmark studies for assigned segment.
• Schedule, create, distribute and maintain various multi-media marketing tools which includes: email campaigns, webinars, online video and social media channels. Analyze and communicate analytic metrics to relevant sales participants and management team members. Segment and manage contact lists where applicable.
• Manage and attend tradeshow programs cross functionally (strategic planning, booth design, digital and traditional promotion, attendance, invitations, logistics, budget).
• Research new market trends and market reaction to promotional activities to recommend strategy adjustments.

Requirements

• Bachelor’s Degree in Marketing or related field required.
• Equivalent combination of education and/or experience will be considered.
• Minimum five (5) years of marketing communications and project management experience required.
• Working knowledge of Adobe Creative Suites required.
• Food Manufacturing Marketing Experience Required.

Benefits

• Medical, Dental, Vision, Life, Short and Long-term Disability Insurance
• 401(k) with 7% company contributions
• 3 weeks Paid Time Off
• Paid holidays and 2 floating holidays
• Paid parental leave
• Advancement Opportunities