Responsibilities

• Execute integrated paid media campaigns across national and performance channels for the TV and Audio lines of business, aligned with the broader HE Division media strategy
• Partner closely with the Director of Paid Media to bring national and performance media strategies to life with precision and agility
• Monitor campaign performance in real time, delivering actionable insights and optimization recommendations to maximize ROAS and business impact
• Collaborate with cross-functional stakeholders including Product Marketing, Integrated Marketing, and eCommerce teams to align on messaging, creative, and performance targets
• Manage day-to-day relationships with agencies and media partners, ensuring flawless execution, brand safety, and adherence to budget
• Support the development of media plans, budget recommendations, and performance reporting for TV and Audio
• Assist in the development and management of the TV and Audio paid media budgets, tracking spends pacing and flagging any variances
• Establish and track KPIs aligned to business objectives; maintain dashboards and reporting cadences that keep stakeholders informed
• Support the use of advanced measurement tools, including MMM and MTA, to track campaign performance and inform budget allocation decisions
• Monitor and analyze competitors' media strategies to ensure the TV and Audio campaigns are differentiated and competitive in market

Requirements

• Bachelor's degree required; degree in Marketing, Advertising, Communications, or a related field preferred
• 5–8 years of experience in paid media, with hands-on expertise in national digital channels (CTV, OLV, Display, Social) and performance media (SEM, PMax, Paid Social)
• Deep understanding of media buying and campaign management platforms (Google Ads, DV360, Meta Ads Manager, The Trade Desk, or similar)
• Strong analytical skills and a data-driven approach to decision-making; comfort working with large data sets and translating performance data into actionable insights
• Experience working with or alongside media agencies, including managing day-to-day deliverables and holding vendors accountable to performance standards
• Excellent communication and organizational skills; ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment
• Proficiency in Microsoft Office tools (Excel, PowerPoint) and experience with campaign reporting and analytics tools
• Paid Media Strategy & Activation (5+ years)
• Media Analytics and Reporting (5+ years)
• Ad Operations (5+ years)

Preferred

• Familiarity with advanced measurement methodologies including MTA and MMM is a plus