Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
Marketing Manager - 05276
Raleigh, NC (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize cross-channel marketing programs that grow membership, boost product adoption, and strengthen brand influence, while coordinating asset development, budgets, and data-driven optimization.
- Growth & Performance: Plan integrated campaigns, set timelines, track ROI, and continuously improve workflows for efficiency and impact.
- Cross-Functional Execution: Align with VP Marketing, Creative Director, and business leads to ensure timely, on-brand assets and cohesive messaging.
- Data-Driven Marketing: Leverage the CDP and analytics to tighten targeting, report results, and inform resource allocation across digital channels.
Job Description
- Develop strategic and integrated marketing plans, along with supporting action plans and calendars to drive membership growth, product adoption, brand strength, and deeper member relationships.
- Set clear goals and timelines for each initiative.
- Define asset requirements and coordinate cross-functional execution in collaboration with the VP of Marketing to ensure timely, effective campaign delivery.
- Track, measure, and report on performance and ROI while continuously refining processes, workflows, and team alignment to improve efficiency, productivity, and results.
- Partner with the VP of Marketing, Creative Director, and business line leaders to shape the visual, messaging, and strategic direction of marketing and digital assets.
- Plan and lead marketing campaigns and projects through collaboration with the VP of Marketing and Creative Director.
- Collaborate across departments to translate business goals into impactful campaigns, ensuring brand consistency, effective execution, and strong marketing ROI.
- Oversee vendor relationships to ensure creative excellence, brand consistency, and cost-effective delivery.
- Manage and leverage the customer data platform (CDP) and other marketing technology to support data-driven marketing strategies, segmentation, and marketing automation for improved targeting and outcomes.
- Analyze member and competitor data to identify opportunities and strengthen market positioning along with digital performance trends to guide optimization.
Coastal Credit Union
Coastal Credit Union has been serving its members since 1967. Being a not-for-profit financial institution, we are committed to providing outstanding customer service with 7AM to 7PM teller hours, products at competitive rates, and best in class mobile banking. Today, with assets totaling $5 billion, Coastal serves more than 270,000 members from its 23 branches across central North Carolina and has consistently been named one of the best places to work. Founded on the credit union philosophy of âpeople helping people,â Coastal remains dedicated to providing products that suit every individual's needs, which is why weâve been named Best-in-State Credit Union by Forbes here: https://www.statista.com/page/forbes-best-in-state-banks-and-credit-unions-2021
Traffic Signals
Monthly Visitors
684.8K
Monthly Google Ads Budget
$204.1K
Traffic Source Mix
Search
18.2%
Direct
78.8%
Referral
2.8%
Social
0%
Paid
0.1%
Headcount Trend
Current headcount: ~750
