Responsibilities

• Develop and Own Vertical Marketing Strategy: Create and execute a comprehensive marketing plan for key verticals that aligns with business priorities and drives pipeline growth.
• Segment target audiences, leveraging data, and primary and secondary research to understand pain points and unmet needs.
• Drive Demand Generation & Sales Alignment: Build and localize integrated marketing programs that generate high-quality leads, accelerate sales cycles, and enable Account Executives to win.
• Leverage AI to Scale and Personalize: Use AI-driven tools for audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation—bringing smarter marketing to the forefront.
• Activate Campaigns Across the Funnel: Translate corporate campaigns and messaging into vertical-specific formats that resonate—across digital, events, email, and field marketing tactics.
• Create Vertical Thought Leadership: Develop relevant, insight-driven content that positions First Advantage as a trusted expert in each industry.
• Partner Cross-Functionally to Maximize Impact: Collaborate with Sales, Customer Success, Product, Legal, and Corporate Marketing to ensure consistency, compliance, and effectiveness in execution.
• Measure, Learn, and Optimize: Track performance across channels and programs. Report regularly on marketing-sourced pipeline, campaign ROI, and vertical engagement.

Requirements

• 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries
• Strong track record of supporting sales teams and influencing revenue through marketing
• Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools)
• Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical
• Strategic thinker with an eye for detail and strong project management skills
• Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders
• Comfort operating in a fast-paced, matrixed environment with shifting priorities
• Passion for innovation, experimentation, and continuous improvement

Preferred

Benefits

• Work at the forefront of innovation in a mission-critical industry
• Take ownership of marketing in verticals where trust, speed, and accuracy matter most
• Use modern tools and AI to elevate your impact and scale your programs
• Collaborate with a driven, supportive, and customer-obsessed team
• Influence how marketing drives real revenue outcomes in a growth-focused company
• Ability to work remotely with occasional business travel.
• Medical, Vision, Dental, and supplementary benefit plans
• 401k with an employer match, and an Employee Stock Purchase Plan (ESPP)
• Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays
• Access to tech and growth opportunities, and leaders who want you to succeed!