Marketing Lead

San Francisco, CA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own market-ready positioning and demand-gen engine for contractors by crafting a crisp value narrative, owning events and partnerships, and turning buyers into advocates who expand revenue.

  • Growth Infrastructure: Sharpen how we pitch Workyard so the right contractor leans in within five seconds.
  • Demand Generation: Show up at events, communities, and channels where contractors are, and make Workyard unignorable there.
  • Sales & Partnerships: Make sales and partnerships dangerously effective.
  • Customer Marketing: Turn happy contractors into our most valuable asset — case studies, references, advocates, and expansion revenue inside accounts we've already won.

Job Description

Own market-ready positioning and demand-gen engine for contractors by crafting a crisp value narrative, owning events and partnerships, and turning buyers into advocates who expand revenue.

  • Growth Infrastructure: Sharpen how we pitch Workyard so the right contractor leans in within five seconds.
  • Demand Generation: Show up at events, communities, and channels where contractors are, and make Workyard unignorable there.
  • Sales & Partnerships: Make sales and partnerships dangerously effective.
  • Customer Marketing: Turn happy contractors into our most valuable asset — case studies, references, advocates, and expansion revenue inside accounts we've already won.
Workyard logo

Workyard

4.2 Glassdoor

Workyard is the leading time tracking and workforce management solution built specifically for construction and field services. We help contractors run more profitable job sites by giving them the most accurate labor data in the industry.With Workyard, you can:Track time accurately: Eliminate paper timesheets and payroll errors with minute-by-minute GPS-verified time tracking.Verify every clock in/out: Our precision GPS ensures your crew is exactly where they should be—cutting down on time theft and confusion.See labor costs in real time: Get instant visibility into project labor costs so you can stay on budget and spot issues before they impact profits.Simplify compliance: Automatically handle overtime, meal breaks, and wage laws to protect your business without the extra admin work.Digitize jobsite paperwork with Smart Forms: Standardize and collect safety checklists, daily reports, inspections, and more—right from the app. No more chasing paper or missing critical documentation.Whether you manage one crew or multiple, Workyard gives you the tools to streamline operations, reduce wasted time, and increase profitability. Built for construction pros, it keeps your business organized, compliant, and profitable—without the hassle.Learn more at: www.workyard.comIOS: https://apps.apple.com/app/workyard-time-clockAndroid: https://play.google.com/store/apps/details?id=com.workyard.crew

Founded in 2016
San Francisco, California, USA
64 employees (8 in marketing)
72% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
94.1K
Monthly Google Ads Budget
$127.4K
Traffic Source Mix
Search
53%
Direct
39.6%
Referral
5.5%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
7 (11% of company)
Median Career Experience
10 years
Median Tenure
1.8 years

Funding

Total Funding
$10.8M
Last Raise
$6.9M
Series Unknown, 6 years ago

Funding History

  • Jan 2020
    Series Unknown • $6.9M
  • Dec 2017
    Series Unknown • $2.8M
  • Jul 2016
    Seed • $1M