Responsibilities

• Own the user growth plan for new consumer products, from early access through public launch and expansion, including acquisition targets, phasing, and the criteria for widening access.
• Own the growth strategy across channels: prioritize organic, influencer, and lifecycle programs; use earned traction and early performance data to determine when paid acquisition should begin; and build the media plan to scale the highest-performing opportunities.
• Build and run influencer programs: identify, recruit, and manage the artists, reviewers, and community leaders whose participation creates credibility, content, buzz, and early demand for new products.
• Translate established brand positioning into launch messaging, then refine the positioning, narrative, and channel approach based on what early users, creators, partners, and performance data reveal.
• Design and optimize invite and referral mechanics that convert early interest into measurable user acquisition, sustained organic growth, and repeatable growth loops.
• Lead community seeding across the scenes and channels where target users already gather, building presence and trust before asking for adoption.
• Identify, negotiate, and manage partnerships with artists, platforms, and companies across the music industry that accelerate distribution, strengthen content supply, or open new audiences.
• Partner with product management on the features that drive growth: invite and sharing mechanics, social proof, and engagement prompts, bringing channel and community insight into product decisions.
• Manage external agencies across strategy, social, influencer, and creative execution: set briefs, hold them to measurable outcomes, and own the transition of agency-built playbooks into in-house operations.
• Define and track growth metrics with analytics counterparts: acquisition by source, activation, referral rates, and retention, and adjust the plan based on what the data shows.

Requirements

• Bachelor's degree required; MBA or equivalent experience in consumer growth, marketing strategy, and / or business development preferred.
• 10+ years of experience in consumer technology, digital media, or entertainment.
• Hands-on experience building and running influencer or creator programs – identifying talent, negotiating terms, and managing relationships through to measurable outcomes.
• Experience sourcing, negotiating, and managing external partnerships that delivered distribution, content, or audience.
• Fluency with growth analytics: able to define the metrics that matter, work with analytics partners to instrument them, and change the plan based on what they show rather than defending the original plan.
• Experience managing external agencies, evaluating performance, and determining when it makes business sense to bring select capabilities in-house as the team scales.
• Impactful communication skills, both written and verbal, with the ability to present confidently to senior executives and influence decisions across a matrixed organization.
• High degree of ownership and initiative.

Preferred

• Experience with consumer app growth mechanics – invite programs, referral loops, engagement metrics, and ad-supported models.
• Familiarity with the music or audio industry, including streaming platforms, music licensing, or audio hardware ecosystems.
• Demonstrated track record taking a consumer product from early access or limited release through public launch.
• Proficiency with data analysis and visualization tools for strategic reporting and executive presentations.
• Experience working within a large global organization where a smaller, entrepreneurial business unit operates alongside established divisions.

Benefits

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
• Learning and development opportunities through our award-winning HARMAN University programs
• Wellness benefits designed to support your overall well-being
• Tuition reimbursement support
• Access to the HARMAN campus fitness center and cafeteria, where available
• An inclusive and diverse work environment that supports both your professional and personal development