Marketing Lead (USA)

San Francisco, CA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Shape and own the market narrative for contractors, turning Workyard into a must-consider brand through positioning, events, and demand generation while turning customers into advocates and revenue expansion opportunities.

  • Market & Messaging: Define five-second value propositions, harmonize the homepage, deck spine, and channel voice to outpace competitors.
  • Demand & Ecosystem Activation: Lead events, LinkedIn, communities, and partnerships to reach contractors where they already spend time.
  • Advocacy & Expansion: Leverage contractor stories, references, and case studies to drive sales momentum and account expansion.

Job Description

Responsibilities

  • Sharpen how we pitch Workyard so the right contractor leans in within five seconds.
  • Show up at the events, communities, and channels where contractors are, and make Workyard unignorable there.
  • Make sales and partnerships dangerously effective.
  • Turn happy contractors into our most valuable asset — case studies, references, advocates, and expansion revenue inside accounts we've already won.
  • Market positioning. How we describe Workyard, who it's for, what makes us different, why a contractor cares in five seconds. The home page. The sales deck spine. The way we show up against competitors. The message through every channel. The most important thing you'll do.
  • Demand generation. Brand and demand built through events, LinkedIn, community, forums, content, partnerships — wherever our audience already lives. You go to events. You talk to contractors. You make Workyard unignorable.
  • Customer marketing. The funnel doesn't end at the close. Case studies, references, testimonials, advocates, expansion revenue inside accounts we've already won. Customer stories are the fuel for everything else — sales calls, the website, events, partner co-marketing. The highest-leverage work in your scope.
Workyard logo

Workyard

4.2 Glassdoor

Workyard is the leading time tracking and workforce management solution built specifically for construction and field services. We help contractors run more profitable job sites by giving them the most accurate labor data in the industry.With Workyard, you can:Track time accurately: Eliminate paper timesheets and payroll errors with minute-by-minute GPS-verified time tracking.Verify every clock in/out: Our precision GPS ensures your crew is exactly where they should be—cutting down on time theft and confusion.See labor costs in real time: Get instant visibility into project labor costs so you can stay on budget and spot issues before they impact profits.Simplify compliance: Automatically handle overtime, meal breaks, and wage laws to protect your business without the extra admin work.Digitize jobsite paperwork with Smart Forms: Standardize and collect safety checklists, daily reports, inspections, and more—right from the app. No more chasing paper or missing critical documentation.Whether you manage one crew or multiple, Workyard gives you the tools to streamline operations, reduce wasted time, and increase profitability. Built for construction pros, it keeps your business organized, compliant, and profitable—without the hassle.Learn more at: www.workyard.comIOS: https://apps.apple.com/app/workyard-time-clockAndroid: https://play.google.com/store/apps/details?id=com.workyard.crew

Founded in 2016
San Francisco, California, USA
64 employees (8 in marketing)
72% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
94.1K
Monthly Google Ads Budget
$127.4K
Traffic Source Mix
Search
53%
Direct
39.6%
Referral
5.5%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
7 (11% of company)
Median Career Experience
10 years
Median Tenure
1.8 years

Funding

Total Funding
$10.8M
Last Raise
$6.9M
Series Unknown, 6 years ago

Funding History

  • Jan 2020
    Series Unknown • $6.9M
  • Dec 2017
    Series Unknown • $2.8M
  • Jul 2016
    Seed • $1M